The Future: Going Green
& Avoiding Idiocracy
No platform has had so much
potential to unsettle the status quo of the game industry like the iPlatform. With
the whole world going green in the ecological sense, the iPlatform's
download-only content delivery system places the iPlatform in the environmentally-friendly
crowd.
After watching Wall-E, The 11th Hour, and most of all Idiocracy, you might think that consumerism (involving physical products, of course) is
the enemy. Not to mention the fact that it's difficult to find a living space
with enough closets to hold generations of game cartriges, CDs, DVDs, and Blu-ray
discs. The iPlatform is way ahead of the game on this front.
The Future: Mobile Competition
The iPhone recently became
the top-selling handset in the U.S. With less than two years on the market, this is a
grand feat. One potential pitfall, though, is hardware development lag. If there's
one industry more volatile than the game industry, it's got to be the mobile
phone industry.
New devices are introduced at an alarming rate. The iPhone
still has an advantage in terms of hardware over most of its touch screen
contemporaries, and the App Store pushes the platform over the top.
However, due to these
spectacular victories, it's easy to see Apple resting on its laurels and not
taking the device into the future in terms of hardware. It's even easier to envision
a competitor like Google beating them on the software front. Can Apple compete
against dedicated hardware and software giants working independently on what
they do best?
In terms of hardware, Apple
needs to support cutting-edge technologies that can be used for social fun. Remember
the example involving five friends, A/V cables, and a Wii Sports style game? Ditch the A/V cables and the TV.
People want
to be mobile with all the amenities. Future revisions of iPlatform devices need
some form of integrated shared display. They need a projector that can generate
a communal image on any surface or at the very least a wireless broadcast
feature.
This sort of hardware will enable true impromptu play sessions. Just
imagine how much more interesting (or possibly embarrassing) waiting in line
for The Dark Knight at midnight would have been with technology like this?
Back on the software front,
Google is waiting patiently. The iTunes and App Store interfaces are slightly
cumbersome. Currently, iPlatform software is more worthwhile than software for
Google's Android mobile platform, but it's still very early. One factor that
could determine the race is search.
End users need to be able
to find, purchase, consume, and link software quickly. Apple's current
implementation is good but not great. Google is known for creating extremely
quick, lightweight, and just plain elegant web based software.
It's obvious
that hardware represents the milestones of the race, but that the efficiency of
the software powering new age mobile devices will be what propels the
competitors from one milestone to the next.
Conclusion
Some great developers have
created some great games, which have earned great support from players on the
iPlatform. Only the future can tell us whether the iPlatform will live up to the
developers' New Years Resolutions for which it has potential.
Hardware,
software, creativity, mobility, sociability, and most importantly fun will
determine the fate of the platform for game development.
In closing, have fun
while creating software for this revolutionary new gaming platform no matter
which engine, genre, or price point you choose but be weary of the pitfalls and
keep an eye on the future, it's constantly evolving. Thanks for reading and
have a great new year!
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I feel apple did a great job of 'solving' many issues for indie developers: low cost of entry, ease of programming, distribution. The one issue that remains unsolved (not that it is apple's sole 'responsibility' to solve it), is a better app search and ways to give exposure to all apps more evenly. I wish the iTunes/App Store had at least a 'Random' section that would showcase a selection of random apps. Also maybe a section showcasing top rated ones, (best reviews). This would 'spread' the coveted app store front page exposure a little more evenly across all applications.
luis
I find it really strange that Apple sorts categories by popularity but not by ratings. With such a large flood of Apps it is hard to determine the quality of the app by which to make a purchase decision based on price-to-quality value. Subsequently purchases are much more of a guess and so as a consumer I am not willing to risk as much at higher price points.
I also think much more of the App statistics need to be exposed to the consumer such as total number of ratings, more granular averages (i.e. 3.27 stars), ratings by App version number and by calendar quarter or month, version update rate, total and monthly average number of downloads, etc.
There might also be some interesting ratios or misc. stats that could be very insightful to some consumers in determining App value such as possibly the average rating per current version, the average rating per dollar of price?, the average downloads per dollar of cost?, the most popular Apps per category without a price drop, the average price change per month. I think the more Apple discloses to the consumer the harder it will be for developers to attempt to release cheap gimmicky shovelware for any genre and this should result in an increase in quality and value for the consumer and make it easier for quality developers to survive.
http://ideenecke.blogspot.com/2009/01/itunes8-activate-half-star-ratings-for.htm
l
I would still like to be able to set the level of granularity though.
http://byteclub.com/blog/39-blog-multiplayer/49-where-are-multiplayer-iphone-gam
es
I've started a FAQ recently to collate info on the technical, operational, and marketing issues around the platform: http://iphonedevelopmentfaq.com