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Nintendo Responds To Greenpeace Report
Nintendo Responds To Greenpeace Report
January 11, 2010 | By Chris Remo

January 11, 2010 | By Chris Remo
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After being ranked the least green electronics company by Greenpeace (yet again), Nintendo has issued a rebuttal to the environmental advocacy group (yet again), taking issue with the report's findings.

As it has ever since Nintendo was added to the report, Greenpeace scored the Wii maker "bad" or "partially bad" in every rated area, including chemical management, use of PVC, carbon footprint disclosure, use of renewable energy, energy efficiency, and amount of recycling -- but Nintendo says Greenpeace is way off the mark.

"We consider the environmental impact of our products over their entire life cycle, from planning to disposal," Nintendo said in a statement released today. "The Wii console is notably the most energy efficient of its generation, and we have improved the design of some of our latest products, such as the Nintendo DSi, to minimize their energy consumption when in use."

The company's full statement is as follows:

"We consider the environmental impact of our products over their entire life cycle, from planning to disposal. In the planning phase, for example, we make every effort to design energy-efficient products and select materials for component parts and packaging materials with careful consideration for the environment. We also consider the importance of reducing environmental impact at end-of-life disposal by clearly indicating the materials used in each product to make recycling easier.

"The Wii console is notably the most energy efficient of its generation, and we have improved the design of some of our latest products, such as the Nintendo DSi, to minimize their energy consumption when in use.

"We also work to eliminate harmful substances from our products right from the initial stages of material selection and have established strict environmental control standards, with our 340 production partners all cooperating with us in our efforts."


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