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E3: Nintendo Says 3DS Price Is Fine, PS Vita At $249 Is No Concern
E3: Nintendo Says 3DS Price Is Fine, PS Vita At $249 Is No Concern
June 9, 2011 | By Christian Nutt

As part of a larger Gamasutra interview, Nintendo's Charlie Scibetta explains that the company's games will draw buyers to 3DS, and the PS Vita debuting for the same price is not going to change its strategy.

When asked if $249 is too high a price for the casual gamers who flocked to the original Nintendo DS, Scibetta, Nintendo of America's senior director of corporate communications, told Gamasutra that it's the strong lineup that will bring the audience.

"I think if you give people enough reasons to buy, eventually they will. We're not too concerned about the long term viability of the platform."

It's not about dropping a price, then, to drive interest. "If we give them good enough content," he said, success will follow. "I'll keep coming back to the games, and we've got the experiences that will appeal."

Of course, Sony announced its new handheld, the PS Vita, will ship in 2011 at $249 -- the same price as the 3DS. Scibetta is not worried, toeing the usual Nintendo line. "We tend to focus more on what we have to offer."

He added, "We certainly wouldn't change our strategy or our approach based on what a competitor is doing." The company will "continue to innovate... and encourage our third party developers to take advantage of the system."

The full interview, which discusses the 3DS more extensively and also covers the newly-announced Wii U, is also live on Gamasutra.

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Zach Grant
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I was beyond excited at getting Star Fox until I realized it was a remake of the 64 version I've beaten a few dozen times.

Jonathan Escobedo
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I'm more concerned about the price of the WiiU than I am about the 3DS.

wes bogdan
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With nintendo putting a 3ds together for $100 they can easily drop to $199 and pinch sony upon their release of vita. I'm waiting until there are core games available not just zelda but mario,kart,starfox,smash

and where's the metroid love?! Some of these will be out by years end and let's face it 3ds xl or whatever will arrive by the time wii u is with us so why not get that?

steve roger
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The game line up was crap at launch and it remains crap as of today. I do find it funny that he's that they aren't going to do anything based on the actions of a competitor. That is a statement that is full of fail. The PSP (all versions) when launched had a crap line up and they were all over priced. Not really a good strategy. Based on Sony's experience here, Nintendo should have wised up and not launched with a bank breaking price and a shit game line up.

You know, Nero supposedly fiddled while Rome burned. His successors learned a bit from that experience (not all of them of course).

By the way, we have the damn thing. The games for it suck. Nice looking paper weight.

DanielThomas MacInnes
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If Nintendo's games are going to draw people to the 3DS, why has this not yet happened? Apparently, the solution is to release more N64 and Gamecube games. Because those consoles were so enormously successful. Oh, wait.

The upside is that Nintendo usually moves pretty quick when faced with serious competition. The downside is that they have to get knocked around for a while before they get the hint. PSV could become very formidable, and Apple continues to be the ghost in the room nobody wants to think about. The next 12 months are going to be very interesting.

Bob Johnson
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Gotta wait for the games. Same story as the DS. IT took awhile to get going.

I think the most interesting thing I read about the games coming out is Super Mario has a lower camera view to really make the 3d shine. I read that about 3d tv as well. The camera positions at sporting events need to be changed to really show off 3d. Cameron said that in an interview.

Anyway there will be a good 5 games to get for the 3ds by the of summer. Remember too the 3ds market of young kids likely haven't played the N64 remakes before.

jayvee inamac
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nintendo just have to release a game bundle for 249, i think people will buy that.

Leon T
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Software matters more than price. Vita's launch will miss the holidays and by the time it is released the 3DS may have a title that is strong enough to move more hardware. Depends on how strong Mario Kart and some of the other titles being released are.

Vita could also launch with a killer app so it could either way.

Michael Wenk
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Translation: We have not yet been able to sell the 3DS any less at the required margin.

And I do not see the vita doing well either.