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Rovio considering acquisitions, publishing
Rovio considering acquisitions, publishing
 

February 24, 2012   |   By Mike Rose

Comments 7 comments

More: Console/PC, Smartphone/Tablet, Business/Marketing





Angry Birds creator Rovio is considering making a number of acquisitions in the near future, while also thinking about becoming a publisher for other developers.

The company was valued at $1.2 billion last year, although it later said that it thought this figure was too low. It is also considering an initial public offering, although it has said this will not happen in 2012.

Talking to All Things Digital, Rovio CEO Mikael Hed explained that the company is currently preparing itself to make acquisitions. However, he noted that it will have to be careful about the deals it makes.

"It would be very easy for us to just go shopping," he said. "To get lasting benefit is the hard part."

He also said that Rovio may well begin publishing titles for other companies, suggesting that the methods with which it made Angry Birds a success could be carried across to games from other developers.

Elsewhere, Hed revealed that the company has a game currently in production that is a new IP and not part of the Angry Birds franchise. He said it will be made available "in a couple of months."
 
 
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Comments

Hakim Boukellif
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That's one way of becoming less dependent on a single franchise, I guess.

Harry Fields
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I want Angry Birds 3D... on a console... with extensive Havok implementation.

k s
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So their one trick pony is running out of steam and they need a new source of revenue.

Fred Marcoux
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well as a business owner, wouldn't you want to look at alternative sources of revenues?

Ryan Christensen
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Angry Birds was their 51st game. So they did a good job building to that point and clearly know how to run a brand, it is the Pac-Man of the mobile age. So I think it is a natural progression. They have Angry Birds band-aids... they have billions.

Joe McGinn
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Small company great at one thing
Small company becomes big
Big company starts doing things it has no special competency in

Tears unsue

Dennis Hettema
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I've always been massively impressed by the marketing prowess of Mikael and his team. Getting their help on marketing a good game would be an interesting test.


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