Omgpop's mobile and social overnight hit Draw Something is now the most popular game on Facebook, based on its daily active user count, after launching on the social network a few weeks ago.
The Pictionary-style title is still behind several games when it comes to monthly user numbers, but its daily audience is now bigger than all other Facebook titles, including Zynga's usually dominant releases like CityVille, Hidden Chronicles, Texas HoldEm Poker, and FarmVille.
Draw Something currently has 10.8 million daily active users (and 16.2 million monthly players), according to AppData and originally noticed by TechCrunch. Its closest competitor is Zynga's Words With Friends with 8.6 million users.
It's easily the biggest success for the developer in its five-year history -- in the last year since New York City-based Omgpop began releasing games on Facebook, most of its titles like Cupcake Corner and Pool World Champ have attracted a small fraction of Draw Something's user numbers.
The mobile version has also been at the top of Android and iOS's charts for both free and paid games. It's been downloaded more than 20 million times, and generates 6-figure revenues per day. Omgpop told Business Insider that it's made more money from Draw Something in the last five weeks than the company earned last year.
Prior to Draw Something, Omgpop was best known for running its self-titled online casual gaming portal (originally launched as I'minlikewithyou in 2006), a multiplayer games-focused competitor to Facebook. In January 2011, though, it raised $10.1 million to support its expansion into the mobile and social markets.