Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 23, 2017
arrowPress Releases






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


NPD: Digital, non-traditional business almost half of retail game sales last quarter
NPD: Digital, non-traditional business almost half of retail game sales last quarter
March 22, 2012 | By Eric Caoili




Consumers spent $3.33 billion on games outside of retail (e.g. digital downloads, social/mobile games) in the U.S. and key European markets during the fourth quarter of 2011, the NPD Group reports.

$2.04 billion of that was spent in the U.S. alone -- equaling almost half the $4.5 billion amount NPD reported for total packaged software sales at retail (including titles for home consoles, handhelds, and PC) in the States during the October to December 2011 period.

The non-retail category includes full-game downloads and downloadable content purchases, as well as a variety of other channels: used games, game rentals, subscriptions, social network games, downloadable content, and mobile games.

In the previous quarter, U.S. consumers actually spent more on non-retail games, $1.64 billion, compared to the $1.3 billion they spent on new games at stores during the July to September months.

Non-retail sales for Europe's three largest video game markets came out to $1.29 billion, $508 million of that coming from the UK, $461 million coming from Germany, and $320 million coming from France.

"It's fascinating to see the nuances in consumer behavior across geographies," says NPD analyst Anita Frazier. "Clearly these other forms of content acquisition do not follow as consistent of a trend as we see with the established box product business in the U.S."

NPD's "U.S. Games Market Dynamics" report tracking video game sales is available on the firm's site.


Related Jobs

SYBO Games
SYBO Games — Copenhagen, Denmark
[08.23.17]

Senior Game Engineer
SYBO Games
SYBO Games — Copenhagen, Denmark
[08.23.17]

Senior Game Designer
NBCUniversal
NBCUniversal — Los Angeles, California, United States
[08.22.17]

Director, Data Science
NBCUniversal
NBCUniversal — Los Angeles, California, United States
[08.22.17]

Data Scientist









Loading Comments

loader image