Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 27, 2016
arrowPress Releases
September 27, 2016
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


In-app purchases come to PopCap's  Plants vs. Zombies
In-app purchases come to PopCap's Plants vs. Zombies
April 19, 2012 | By Tom Curtis

April 19, 2012 | By Tom Curtis
Comments
    2 comments
More: Smartphone/Tablet, Business/Marketing



Newsbrief: Casual game giant PopCap has released a new update to its popular Plants vs. Zombies on iOS that introduces the game's first ever in-app microstransactions.

With this new update, players can purchase in-game currency in addition to earning it via gameplay, thereby giving users an opportunity to spend real-world money to accelerate their progress through the game.

Unlike PopCap's freemium game Bejeweled Blitz, Plants vs. Zombies has not become a free-to-play app following the addition of in-app purchases. The game is available for $6.99 on iPad and $2.99 on iPhone, while the in-game coin packs cost between $0.99 and $3.99.


Related Jobs

Big Fish Games
Big Fish Games — Seattle, Washington, United States
[09.26.16]

Art Director
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[09.26.16]

Character Artist
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[09.26.16]

Environment Artist
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[09.26.16]

Camera Layout Artist









Loading Comments

loader image