Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 23, 2014
arrowPress Releases
August 23, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Opinion: It's time for Sony to consider a Vita price cut
Opinion: It's time for Sony to consider a Vita price cut Exclusive
April 23, 2012 | By Chris Morris

April 23, 2012 | By Chris Morris
Comments
    52 comments
More: Console/PC, Business/Marketing, Exclusive



I feel bad for Kaz Hirai.

The new CEO of Sony has plenty on his plate these days. He recently announced plans to cut 10,000 jobs. He has the mighty task of reviving Sony's once-powerful brand name. And he's doing all of this as angry investors and skeptical analysts watch critically from the sidelines.

Now he has another problem to add to the pile: The PS Vita is not moving. And that's an especially notable dilemma, since Hirai has already stated that he's looking for the company's gaming division to help shoulder a big part of the load in the company's turnaround.

In Japan, Vita hardware sales hit a record low last week, selling just 8,250 units. In the U.S. -- where the base Vita sells for $250, and the 3G version sells for $300 -- sales appear to have declined to between 205,000 and 215,000 last month, although precise figures are not available.

If that sounds familiar, it's because it's following the same trend as the 3DS did in its terrible debut in the U.S. While American gamers basically ignored the system due to its high price and lack of must have games, Japanese sales plunged even further.

The ultimate decision to cut the price just a few months after launch was a life preserver for the 3DS, which ended up selling more hardware units in its first year than the DS.

The 20 percent worldwide price cut was only part of the battle, of course. Nintendo's solid holiday lineup of games had arguably a bigger impact -- but that's ultimately a chicken/egg argument. Would the software have convinced people to buy the games if the hardware had stayed at its original $250 price level (notably, the same price as the base Vita)? Or did the price cut make them more willing to pull out their wallet. It's a moot point, either way.

While a price cut seems logical to consumers at this point, it's a little more complicated for Sony. Kaz Hirai is still largely known as a PlayStation guy – and a price cut just two months after the system's U.S. launch would be viewed as a failure of that division. (Just look at the heat Nintendo president Satoru Iwata took when Nintendo slashed the 3DS's price.)

Having that public stumble less than a month into the job wouldn't help Hirai -- and it wouldn't help Sony. That makes it a little less likely that we'll see an immediate official price cut for the Vita. Add in Sony's long history of putting off price cuts, even when sales are sub-optimal, and it's an even bigger longshot.

I wouldn't rule it out entirely, though.

Lowering the system's price during E3 might raise fewer eyebrows, but I suspect it will be a bit longer before Sony pulls the trigger.

Nintendo's decision to reduce the 3DS was unusual not only because of its suddenness, but because it came at a time when there were still no notable games for the system on shelves -- or imminent.

The Vita has a much stronger launch lineup than Nintendo did, but the flow of new games has become a trickle filled with ports and multiplatform titles. At E3, everyone expects Sony to bang the Vita drum loudly, but the odds of a single title (or multiple ones) rallying hardware sales to an acceptable point are slim.

A holiday price cut, however, is something that could both raise sales and allow Sony to save face. It would come close to the system's one-year mark -- an acceptable time to lower prices. It would come as the next round of premium Vita games hits the market. And it would come at a time when consumers are more willing to pull out their wallet.

The only question is: If it does come then, will it be in time to grab people's attention? After all, as the end of the year draws near, the Vita's going to have a lot more competition -- with both the Wii-U and next iPhone likely lobbying hard for people's gadget dollars.

Like I said, I feel bad for Kaz Hirai.


Related Jobs

Raven Software / Activision
Raven Software / Activision — Madison, Wisconsin, United States
[08.23.14]

Sr. Software Engineer (Gameplay)
AtomJack
AtomJack — Seattle, Washington, United States
[08.22.14]

Level Designer
FarSight Studios
FarSight Studios — Big Bear Lake, California, United States
[08.22.14]

Lead Android Engineer
Churchill Navigation
Churchill Navigation — Boulder, Colorado, United States
[08.22.14]

3D Application Programmer










Comments


Benjamin Quintero
profile image
The latest news of opening the platform for external development is interesting. It may sell a few more units and introduce some interesting games to the platform. Please Sony, don't make the same mistakes as Microsoft; have some sort of meaningful garbage filters or quality control in place.

Christopher Greenhill
profile image
I don't know. Someone did a teardown (iSuppli?) a little while back and estimated the BOM for the Vita was around $160ish. Given all the likely distribution costs and such I can't imagine there's a lot of room for Sony to play with at this point in terms of price. I don't even know if they could get it down to $199 without taking a hit per unit.

Jeffrey Touchstone
profile image
I think the bigger issue is that even with a drop in price there still isn't much to play on it. Personally I'm really looking forward to Gravity Rush, but vita needs more than one killer app to move units.

Wendy Jones
profile image
I keep checking the Vita marketplace for any new games worth playing and keep coming up empty. I've purchased two games for the Vita but find myself playing PS Minis games more often. It's possible that if Sony correctly launches Playstation Suite on the Vita it could save the system, opening it up to smaller more nimble developers. At this point with the current system price and current list of games I can barely justify even having one.

Keith Thomson
profile image
If you're coming up empty, you aren't looking very hard. There's good games on there across a bunch of different genres. At the very least, you should try Mutant Blobs Attack and Motorstorm RC. One is $8, the other is free, and both are worth playing.

I have about 15 Vita games on my system (Across multiple genres, RPG, Side scrollers, Katamari games, Golf, Adventure, Shooters) and about 20 PSP ones (Mostly RPGs.) I have a couple of Minis, but aside from Mecho Wars (which I've already finished) and 1000 Tiny Claws (which is fantastic) I'm finding them underwhelming.

Mark Kilborn
profile image
As always, it's about the software. I don't know why hardware manufacturers insist on learning this lesson the hard way every time. If you don't have games people want to play, you're not going to move units.

Sony should have delayed the launch until they had more amazing games for the thing.

Jeffrey Touchstone
profile image
The only thing I play on my vita are PSP games. I've even thought about importing Japan only vita games, but there isn't much to choose from there either.

Keith Thomson
profile image
The thing is... They learned that lesson this time, and had a stronger catalog at launch and in launch window than any prior system. It's just never quite enough for people. Too many people going onto online forums and saying that there's nothing good on it colors people's perceptions and they don't ever bother going to research it themselves and come up with their own conclusions.

I have tons of PSP games loaded, but I hardly touch them anymore. I go straight from the Daily tournaments on Hotshots Golf to motorstorm rc, Sumioni, mutant blobs attack, or Disgaea 3 and never quite drift over to finishing Ys Seven on the PSP side.

fred tam
profile image
I think its all about the form factor, as it is, the hand held gaming market is kind of dying, its become redundant. The game boy came of age when people had almost zero options on the go, you had a pager, and if lucky a cellphone. Now its wifi/ipod/ipad/iphone/video on demand/internet/texting/music/gaming whatever you want, its a saturation of stuff to do on simple and very useful devices, the only big market left are very young children who due to their lack of fundage remain in this old information/entertainment desert when they leave home. Its just very hard to justify carrying around a vita, let alone buying one at any price, when you drop a deuce you just have enough time for a casual game, not some vita game, so it just doesn't really have a place anymore. The price is the least of its problems. People aren't desperate for entertainment anymore, they can wait to get home to play their ps3 or whatever and do it right.

[User Banned]
profile image
This user violated Gamasutra’s Comment Guidelines and has been banned.

Simon Ludgate
profile image
I don't think a price cut is what's needed. I think $200-$300 is a fine price for a quality hand-held device. Heck, compare that with an $850 iPhone, and those have no trouble selling. What happened to all that "smartphones are the next big thing in mobile gaming?" At more than double the price, the price of the unit isn't the issue at all.

The issue is game selection and user friendliness. Even if you handed me a PS Vita for free right now, I would just leave it on the shelf: there isn't a SINGLE game I want to buy for it. And even if there was a game I wanted, I'd have to buy expensive memory cards, be locked in to crazy anti-piracy schemes, probably have to spend hours updating the firmware, or put up with so much crap it wouldn't be worth my time to even open the damn box.

The lack of game selection has a fairly obvious fix: Sony needs to invest far more heavily in internal game development. They need to establish some strong, unique IP in a multitude of different genres. Shooters, Action games, RPGs, Strategy games; they need to reach a broad and mature audience with deep, compelling game experiences, the kinds of games we don't see on mobile phones.

Sony also needs to adopt a radical new strategy: they need to humble themselves. Humility is increasingly important in the game world. Hubris is becoming less and less tolerated among gamers. When a company like Sony imposes restrictions, DRM-related or not, customers are going to turn away. Selling a device with no internal memory and charging outrageous prices per gig is simply unacceptable. Limiting functionality to prevent piracy or second-hand sales is simply intolerable.

If Sony wants me to trust them to provide a quality gaming experience and buy their console, they have to take the first step and trust me to be a legitimate and loyal customer.

Ricardo Hernandez
profile image
Simon, the iPhone doesn't cost $850. Not to the end consumer. You can get an iPhone 4s no less for $199. Ah yes that's with a mobile phone contract but you do get a fast 3G plus a phone. Don't want a contract? Get the iPod touch for $199.

You also get a at better music and video player that is more portable.

Oh and does the $250 ps vita include the necessary ps vita memory card to save and in some cases even play games? I count that card as another mistake. They should include
One 4 higher free if not at least two.

Ricardo Hernandez
profile image
One four gigger I meant, not higher ;-)

Keith Thomson
profile image
Ricardo: Don't give me the Contract argument. You're paying $200 + a minimum of $1200 if you buy a phone on contract. That's a choice between $500-850 up front or $1400 paid in installments for an iPhone.

The $250 model doesn't include a card, but one can be had for a mere $20, so the total price is only $270. The $300 model includes an 8 gig card along with the wireless internet features, contract free and for a very cheap price. (I've never used more than 100 megabytes of data on my Vita dataplan in a month, so it's pointless to get more than the $15 plan.)

The card is mainly just an economical way to allow the user to select their amount of storage rather than paying an extra $100 to switch from 16 to 32 gigs like you do with Apple products. It's only $40 extra to pick up a 32 gig card vs. a 16 gig card on the Vita.

As for the iPod, you're paying nearly as much for the iPod as the Vita, and you're getting a system that is far inferior gaming, and only excels in Audio. It has only 1 core vs. 4, and the GPU is similar, but of a prior generation and half as powerful at best, and you're locked into one storage size and have to buy a whole new one if you ever want more storage. The Vita is also far more durable than an iPod... Those glass and aluminum apple products tend to shatter on impact.

Keith Thomson
profile image
Simon:
If you're looking on a brand new console for trying to play the same old game series and same old IPs and Genres you're used to, you're doing the new console launch thing wrong. New console launches are a time to discover new IPs, to try out genres that you've never played before or that you haven't played in ages. I rediscovered the Golf game genre on the Vita after having not played a computer golf game since 1998. I found Mutant Blobs Attack and Rayman Origins, both game series that I had never gotten into previously, but both of which were excellent games. Only this week did a game in my chosen genre come out, Disgaea 3, but it doesn't matter because I've been discovering all kinds of other things to play until then.

The firmware does not take hours to update. I think it might take 10 or 15 minutes to download, and just a minute or two to install. I've already addressed the memory cards above.

Lets run down your genre list here.
Shooters. Super Stardust Delta is a twin stick shooter, and quite good.
Uncharted is a third person shooter, also quite good.
Unit 13 is a decent third person shooter, though I'm not into military shooters myself.
Resistance: Burning Skies is a first person shooter and should be out next month.
Action games.
Uncharted may qualify for this as well
Sumioni is an OK action game, sidescrolling.
Mutant Blobs Attack is a fantastic action side scroller
There's Dynasty Warriors Next for a hack and slash action game
Shinobido 2 is another decent action game, I haven't played it myself though.
Strategy games? Those normally take quite awhile to produce, but there is one on the system already. Disgaea 3: Absense of Detention. It's more of a strategy RPG though, bringing me to...
RPGs. These are by far the genre that takes longest to bring over to a new console. Even the 3DS only has a couple at this point. You normally expect RPGs to come out for a console 2 years into a console's lifecycle. Disgaea 3 is already out, Persona 4 should be out later this year or early next year, There's an Atelier game in the works as well. I'm sure the Vita will be a monster system for RPGs, just like its predecessor. The PSP was among the top 2 RPG systems of the 2005-current generation, only rivaled by the DS. You can still get a massive number of RPGs for the PSP on your Vita as well, and this should be enough to hold you over.

fred tam
profile image
Yup a fair total cost of ownership comparison leaves the vita looking pretty poor. 249-299+16gb memory card 50 bucks, each game 30-50, and you are talking ~500+ for just portable gaming, single task tool. A phone justifies itself as a multiple use tool integrated in your life, from gps to web to gaming, it has everything and can be justified in so many ways, the vita is just totally frivolous, many folks would rather invest that in say a bigger tv or something rather than some vita they probably will rarely play.

Keith Thomson
profile image
Fred:

Do you want devices that do one thing very well, or something that does everything in a mediocre fashion? A smartphone is a mediocre phone, a mediocre gps, a mediocre music player, a mediocre game player and a mediocre web browser.

The Vita is a fantastic game system, and still manages to do several of the other tasks that a phone can do in a similar mediocre fashion.

fred tam
profile image
Keith Thomson,Smartphones aren't doing everything in a mediocre way. Running gps/web and the rest work fine on a smartphone, how much control do you need for angry birds while you drop a deuce? Its the perfect amount of functionality for its purpose.On the other hand they are all compromises, small screen makes that so, and the vita is not exempt, so the question could be flipped, why spend so much to play mediocre console games when you can just wait till you get home?;) smartphone functionality fits the rest of the day better.

Vita does portability in a mediocre way, it barely fits in a purse;)

[User Banned]
profile image
This user violated Gamasutra’s Comment Guidelines and has been banned.

Joe Zachery
profile image
Sony is losing money on every Vita sold. The 3DS at it's original price was selling for a profit. Only after the price was Nintendo taking a hit on the hardware. Which according to their math will start making a profit sometime this year. Nintendo decided to take a lot of damage at once when the did the panic price cut. Sony seems to unwilling to do that since they already use the 10 plan statement. So if they won't cut the price they need to get some handheld system sellers for the Vita. The problem is Sony don't know how to make those types of games. All of their titles are console games, and when put on a handheld. Feel like a water down version of a console game. Nintendo games translate to handhelds, and they have established handheld system sellers. So for Sony just getting more games is not going to help. The need the right kind of games. That's why in Japan losing Monster Hunter was just a major event. Nintendo now has control at least on a portable device. 3 of the 4 biggest games in Japan 2D Mario, Pokemon, and Monster Hunter.

Robert Boyd
profile image
A while ago, Sony said that they were not selling the Vita at a loss.

Patrick Davis
profile image
Yeah. Price drop or not, none of the games on the horizon are system sellers. I'd love to check out Gravity Rush, Dragon's Crown, and a few others then they release. Other than that, there is hardly anything noteworthy in the cesspool of rehashes and remakes.

Keith Thomson
profile image
I'd say that Call of Duty coming out this fall will probably be a system seller. Resistance: Burning Skies is likely to give them a decent nudge as well.

Though, I'm definitely more interested in Gravity Rush myself.

And now that Playstation Suite is out and is very similar to XNA, maybe someone can convince Robert Boyd to bring some of his games over...

Robert Boyd
profile image
This interview with Shuhei Yoshida seems to indicate that they're probably breaking even with the Vita and not selling the hardware at a loss.

http://ie.psp.ign.com/articles/117/1177042p1.html

Sean Kiley
profile image
Good games come first. When Squaresoft jumped Nintendo's ship and put FF7 on playstation, it took a lot of gamers with it. Would there be an Xbox 360 if it wasn't for Halo? Dunno, but it helped.

[User Banned]
profile image
This user violated Gamasutra’s Comment Guidelines and has been banned.

Georg Gruber
profile image
memory cards are prohibitively expensive, otherwise the handheld itself should see a cut so that a bundle with one game and a decent sized memory card (at least 8GB) can be had for 250 bucks.

Keith Thomson
profile image
The $300 bundle comes with a 8-gig memory card. You also get Motorstorm RC free with the system even at the $250 price point.

If you pay for a month of AT&T at $15, you'll get Super Stardust Delta and an additional month free.

$20 is not prohibitively expensive.

fred tam
profile image
Yea but its an on going cost, how many apps and games can you buy for an iphone for the same money you'll spend on vita games and cards alone?

It becomes prohibitive because unlike a smart phone, there is no practical function justifying the expense. Buy a few games and memory cards and you'll hit 500 dollars fast, at that point people just would rather sink that into something else, into a laptop/hdtv/tablet fund or whatever, people budget for so many other toys now, this one just is hard to justify

Keith Thomson
profile image
@fred:

Remember, With the iPhone, you're either going to pay $500+ for it, or you're going to be paying an extra $50 a month or more in contract costs and still paying around $200 for the phone. For the cost of that monthly payment, you could get a full featured, large game every month that will last you 10-15 hours before you ever repeat content, and that content is of a much higher quality. Compare that to most iPhone games where their central mechanism is massive repetition of poor quality, limited content.

fred tam
profile image
Yes but as I've said, people need and can easily justify the phone payment, it encompasses so many functionalities in different aspects of peoples lives, all in the palm of their hand, fitting in their pocket.

Vita cost no matter if it is less than a smartphone even slightly is entirely a luxury.

People really don't care if a 50 dollar portable game lasts 15 hours, how many hours do people play angrybirds? How much does that cost?;) As I said, people don't really care that much about repetition when they only whip out the gaming when they are dropping a deuce.

Keith Thomson
profile image
Right now is far too early for a price cut.

The 3DS wasn't rescued by a price cut, they turned around when they finally got games out there that people actually wanted to buy. The Mario and Zelda games in the US, and Monster Hunter in Japan. The Vita will probably similarly turn around when we get both of the two big upcoming FPS games out for it. Call of Duty and Resistance: Burning Skies.

I think they should drop the price in Feb or March of next year, after they get the sales bump from Call of Duty.

Eric Pobirs
profile image
Not true for me. There were no games that were ever going to get me to pay $250 for a 3DS. I got mine a few weeks ago at $145, which by no small coincidence is very close to the price I paid for the original DS at launch.

I've yet to buy a Wii despite a fair number of games I'd like to play. I just don't want them enough to overcome the Wii being a hopped up GameCube with motion controllers I don't want to use. Nearly all of the Wii games I desire could have been done on the GameCube. I'll think about a Wii when it get down to $100 or when the backward compatible Wii U is at the right price.

I bought a lot of platforms at launch over the last thirty years. I'm done with that. I have far too many existing games waiting to be played to be enticed by a high priced new platform. I can wait.

Keith Thomson
profile image
Good for you...

Of course, that means that you're probably not going to be a Vita owner for some time, it took 5-6 years for the PSP price to drop down below $150. I have bought game systems in the same manner you have, but only in cases where there was very, very little available for that system that I wanted. The Gamecube, Dreamcast, and Xbox were 3 systems that I waited on until the price dropped to $150 because they each had less than 6 games that I wanted.

Except for the DS, there hasn't been a single system where I've been disappointed by buying it in the first year it was released. There has always been enough on them to make it worth the purchase. The DS was awful though, because before any games came out that I wanted, they released an even smaller model. At least the BC let me play through a dozen or so GBA games I still had.

Brock Davis
profile image
I think the SDK program or otherwise known as the PlayStation Suite will help bridge the gap and create casual game experiences for the casual gamer. That said the PlayStation Vita is expensive and nobody except the people who research and follow the PlayStation company know about it. Change your advertising style Sony to let people know what it can actually do. Not the Cross Play feature that fanboys care about. Show several games and apps(LiveTweet especially) in the commercials. People got to realize that it takes longer to develop good games for the Vita than the IPod/IPad. Yeah if you really want to play Angry Birds then play it on your phone not on the Vita. I think that they're not going to price drop the Vita until sometime next year because they are making a profit right now. I think it costs Sony $160 to make the Vita so Sony is making a $90-$120 profit currently.

Keith Thomson
profile image
Sony isn't necessarily the ones getting that profit though, even if that's an accurate tally of the component and construction costs. A large chunk of it will go to the retail store you buy it from.

Nou Phabmixay
profile image
A price cut would be so depressing. More people would be wondering why they're mostly playing PSP games, why you can't play PS1 games, and why the browser sucks at refreshing. I see that people are enjoying Vita games. Yay.

I own a Vita. I enjoy it but I can't really convince anyone else to buy any of the available games. They're waiting for the must buys. The good news is that they will buy one at the current price. At least have a game and soak up all the people who are willing to pay for it first.

T K
profile image
A price cut? No. They shouldn't of even launched the product. It was dead even before it launched. They should shut the whole thing down and restructure their mobile games effort around the Android platform. Why would any developer give a damn about the Vita platform? Exactly, since they don't. Sony mobile phones is already in a whole world of pain and its confusing to have multiple branding messages out there.

Nuttachai Tipprasert
profile image
I'm not sure why people want Vita to be Android based. I'm already had my Android phone and don't think I really need another Android device just for better gaming experience. I buy my mobile phone for phone and social contact. I will buy Vita and 3DS for playing games. That's the reasons why phone and dedicate gaming machine exist. Why developer give a damn about Vita platform? I don't know, but I don't think that is the real problem. Because, 3DS also have their own platform and still sell just fine. As everyone said, its platform or price are not the problem here, the real problem Sony need to fix and fast is their lack of killing apps. Throw Monster Hunter, Call of Duty or Metal Gears to the system and people will stop complaining about platform, memory, price or whatsoever.

k s
profile image
@Nuttachai I don't think Call of Duty will sell Vitas, those people don't really game beyond CoD.

will capellaro
profile image
You don't seem to know much about Sony.

[User Banned]
profile image
This user violated Gamasutra’s Comment Guidelines and has been banned.

k s
profile image
I hope the moderators see techni's comment here, it is really inappropriate for the community.

Brock Davis
profile image
Why do you like Android OS on the Vita? The Vita is getting more and more like a smartphone everyday. They added Skype to it this week and I'm sure the PlayStation Suite will allow more apps to be developed by anybody that knows c#. No this isn't for everybody, but for people who want to play real games on the go the Vita's for you.

will capellaro
profile image
The Vita is a bargain at $250-300, I would have paid more honestly. I would happily but a rev2 product with haptic feedback. Those who say there aren't games for it aren't looking hard enough. I don't think a portable's success hinges on a spectacular launch anyways. I'm totally satisfied with my launch titles and I look forward with optimism for more.

The 3DS is something you buy to shut your kids up, the cheaper the better. The Vita is solid and Sony would be wise to wait out the whiners and just continue to deliver the goods.

Chris Melby
profile image
Holy crap Will...

Brock Davis
profile image
I agree with you Will. I am happy with my Vita also. You know that with any new console launch there is going to be some delay in games so all the whining that people do needs to stop. I agree also the 3DS is something for kids and the Vita is for teens and adults who want to play a console quality game while they are on the road or waiting in line for a cup of coffee. Some people say that why do you need a Vita when you got a PS3 because the fact is that we want a console quality experience on the go. It's not for everybody but for lots of people it is for them.

Jeremie Sinic
profile image
I feel bad for the 10,000 who are laid off. Not to say it was an easy decision but Kaz Hirai will probably do just fine.

Denis Nickoleff
profile image
supporting psone classics would also probably be a good idea, I'm pretty sure they screwed themselves permanently however. which is too bad.

Yannick Boucher
profile image
Obviously I don't have time to read all 68 comments, but I've really had it with this PS Vita BS. First of all, let's all agree that it's a wonderful piece of equipment, and it needs more game. Ok, now that's out of the way.

Here's my problem with the whole price drop thing:

1- Japan's sales figures... all I can say to that is the japanese market makes less and less sense. It's just a terrible market to be in now (I won't use it as an excuse, though).

2- Does anyone have hard data on how many people BADLY want a Vita but are just waiting for a price drop, and are very confident it'll happen because Nintendo kinda created a precedent now?

3- The PS Vita, with those specs, is $249. How much is your iPhone, iPad? Every year, too. Who's asking for a price drop on those? Don't they clearly deserve one? I have a huge problem with people using a different set of rules for Apple and Sony.

So the bottomline, I also feel bad for Kaz Hirai, because there's very little that makes sense here.

Brock Davis
profile image
I completely agree with you on those points. Japan's sales figures are slow for the Vita. Nintendo did create a precedent by dropping the price of the 3DS before the Vita ever came out. The specs for the Vita are great and yet everybody seems to think it needs a price drop. When anybody says handheld they automatically think of younger kids who play the 3DS I think so the Vita is trying to change that and is having a hard time doing that. When you first get a Vita, it comes with a page and a half of instructions so clearly in Sonys mind this isn't for kids. Plus Sony doesn't know to advertise the Vita correctly. They should show many games and apps on the Vita, that gets some casual gamers interested as well as keeping with their core audience.

Craig Page
profile image
Instead of cutting the price, they should raise it by $50 and turn the Vita into a phone. It would be one of the cheaper phones out there, with the BEST games. Everyone with a current generation console who needs a new phone would have to get one.


none
 
Comment: