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GameStop partners with digital competitor Valve, offers Steam codes in-store
GameStop partners with digital competitor Valve, offers Steam codes in-store
May 14, 2012 | By Mike Rose

May 14, 2012 | By Mike Rose
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    5 comments
More: Console/PC, Business/Marketing



U.S. retailer GameStop today announced a partnership with behemoth developer Valve, that sees the latter's Steam Wallet initiative made available in GameStop stores.

Valve unveiled its Steam Wallet payment system for its Steam digital download service in 2010, as a means for users to buy funds usable to purchase games from the online store.

Today's announcement means that GameStop customers can now purchase physical Steam Cards nationwide, which provide codes to add funds to a customer's Steam account. The cards currently come in $20 and $50 denominations.

It's a notable move, given that last year GameStop bought Stardock's Impulse download service, a direct competitor to Valve's Steam platform. The company also made Valve's games available via Impulse earlier this year.

GameStop has been coping with the game industry's digital shift over the course of the last year, most recently expanding its selection of PC download codes, bumping the total up to more than 1,500 PC games both new and old.


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Comments


Maria Jayne
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Seems a smart move to me, you can either be the underdog and be pig headed about it or you can work with the big dog and make money from it. What is it these days? 5 million users on steam concurrently?

Many games are adopting steam as their platform of choice and many gamers want Steam as the service provider. Customer want competition because its good for business but if the competition has the bigger market you may aswell try and make money off their market while you get your own stuff sorted.

The thing about Steam is it's the cheeky chap of the digital world, sure many games now require steam but the service and convenience of steam, their reasonably frequent sales and no hassle setup of updating the client means that while you should be a little irritated you have intsall and run it to play many games, you find yourself thinking...."yeah, actually this does what I want, painfree and thats all it does"

How can you get mad at that as a consumer?

Cody Scott
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What has stopped me from buying many games on steam has been having to use my credit card. I hate using that thing online.

Maria Jayne
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You can use Paypal and Paypal can be directly linked from your bank. That is what i do, it adds a second level of security, need a password to access my steam account and another password to access paypal.

Nathaniel Grundy
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Whoa. This is very good news.

matthew diprinzio
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Never saw this coming.


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