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Rhode Island government hoping to keep  Kingdoms of Amalur  dev solvent
Rhode Island government hoping to keep Kingdoms of Amalur dev solvent

May 15, 2012 | By Mike Rose
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38 Studios, the development studio behind the 2012 RPG Kingdoms of Amalur: Reckoning, has held a number of meetings with the Rhode Island Economic Development Corporation regarding financial issues.

The Providence Journal reports that Governor Chafee of Rhode Island, U.S., where 38 Studios is based, is looking to protect taxpayer money, after the studio was granted a $75 million loan in 2010 from the government-owned economic-development agency.

Curt Schilling's studio moved its operations to Rhode Island after being granted the loan, drawing negative reactions from several political figures, including Chafee. The details of the agreement stated that the studio had to fill 450 full-time employee positions to receive the full amount.

The governor said that he was "doing everything possible" with regards to "keeping 38 Studios solvent," although he admitted it is a "tight timeframe we're working under."

Talking to WPRI, he further explained, "We're concerned and just doing everything possible to ensure that 38 Studios stays part of the Rhode Island community. We're working on different issues with them."

"It's always been a volatile industry to be in," he continued. "That's just the risk you take when you get into the business."

The loan was put in place back in 2010 to fund the studio's MMO Copernicus, which the company is still keeping under the radar. In the meanwhile, 38 Studios released Kingdoms of Amalur earlier this year, which when on to sell 330,000 copies in the U.S. during its first month on sale.


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Christopher Thigpen
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Wow. When gaming studios start taking out that big of loans, that negatively affect the region for which they live in, you know it is destined to fail. MMO's are becoming fool's gold. I liked KoA, but it was just a mashed up clone of 3 popular games.

I do not understand how a person running a business can take such a giant risk for themselves, their company, their employees lives, and now tax payers.

This is ego and madness running rampant.

Joe Wreschnig
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"I do not understand how a person running a business can take such a giant risk for themselves, their company, their employees lives, and now tax payers."

Easy. You mitigate the risk for yourself by moving onto the company. Then you mitigate the risk for your company by moving it onto the taxpayers. Then you complain about how people just don't work as hard as you did back in the day and how social programs are all for poor, lazy people!

Harlan Sumgui
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It's pretty easy to dogpile on a company after the fact, so that’s what I'm going to do. First mistake was partnering with EA, and their market destroying marketing. EA has been using their poison-well marketing tactics for so long that it is becoming harder and harder to hype a big game. Using guerrilla marketing via paid forum posters and the 'massaging' of game sites with huge ad dollars amongst other things, can only work for so long before people become jaded. And the fact that EA was voted most despised (or whatever) company in America is pretty good proof of jadedness.

Second mistake was crafting a game that targeted too broad an audience. They wanted the game to appeal across the spectrum, from the casual 1 or 2 hour per week super busy gamer all the way to the 'gaming as a second job' devotee. One pole requires easy combat and a very small learning curve; while the other requires the opposite. No one yet has been able to make easy hard combat and shallow deep game worlds, but that doesn't stop people from trying.

And maybe that relates back to EA as well, because they try to market their games to everyone. It doesn't matter what kind of games a person is interested in, EA marketing attempts to tell them that whatever game they are peddling at the moment, it will fit their requirements perfectly. Maybe BigHuge was asked to create a game that could more easily be marketed this way?

Third was the avoidance of risk. There was nothing to distinguish their game. 'a world populated by trite Tolkien clichés, button mashing everybody-is-a-winner combat, epic "hero saves world" storyline'.

So, in summary, they made a game that would excite very few people and then had a company that has systematically burned out the excitement receptors of their audience market it.

Evan Bell
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Love this. A company's financial straits are still EA's fault even though they were not even a partner when they took on this tax payer backed loan.

And do you have any evidence for the marketing tactics mentioned in the first paragraph for KoA? The only marketing I saw was on Xbox Live to download the demo and the cross marketing with Mass Effect 3. EA tried to use ME3s popularity as a launch pad for KoA. Seems like a sound strategy to target RPG fans.

Harlan Sumgui
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no, not ea's fault. 38/bh's fault 4 making a dull generic game, partnering with a company a terrible perception problem and bad marketing practices. Capisci?

Sylvester O'Connor
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I disagree. It would have to be a collaboration between EA and 38 in regards to KOA. The biggest problem with the game is that it was released at a horrible time follwing stellar games that were released right in front of it. You had TES:Skyrim released in November. You also had COD: MW3 in November as well. Just so it's known, I am no fanboy of either, however, you can't fight the numbers. People play COD for their multiplayer which can last months. Skyrim's improvements oveer their past formula's is enough to justify it as a single player MMO. There was no way that KOA was going to blow anyone away.

I know people always find money for games but also remember that it's February. Some people are still trying to recoup from the holidays. February releases are usually not well received on even the best games. Bayonetta, Mass Effect 2, and Dante's Inferno, all released between a January and February schedule in 2010 and although their numbers over time did well, their initial release figures were not as impressive.

It's just a little unrealistic to expect your game to sell in the early parts of the year. I also realize that they couldn't just move it back as that would probably have cost them more, but would it have in the end? I guess we will never know. It's just unfortunate that the people managing money and making forecasts were not able to better plan.

Emmanuel Henne
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I dunno if its that easy. IMO KoA *has* not *had* but *has* the potential to be a huge franchise. The main problem of the game might have three names: Skyrim, The Old Republic and Mass Effect 3.
Aimed at the RPG crowd, KoA had to face pretty fierce competition of games that have been on people's lst for months ahead.
Granted KoA has an individual visual style, it seemed to me less deep, less coherent and less block-busting than Skyrim and ME3. Maybe a few more months and a better release date would have helped, but it looks like 38 studios bit off a bit more than they could chew by putting Copernicus behind KoA to produce quicker income. I wish them the best of success though, I find the group of people working on KoA is stunning, MacFarlane for example :)

Christopher Thigpen
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Don't forget the name Fable. It is a clone of all of them.

A W
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Let me get this straight. The story is about a local government lending a large sum of money out to a free market start up that makes fantasy games for consoles and PC, only to later worry about that company being able to actually pay back that loan now. Was the sale pitch of the company only that they will bring jobs to an area? Was that how they where able to receive such a large loan of taxpayers money from the city? Did they have to raise or obtain with in their holdings a certain amount of capital before that loan was approved? I just want to know the what the process and thinking was when they decided that they should shell out that much cash to one entity.

Eric Geer
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It's probably just because Curt Schillings name was on the bill. Red Sox...RI...New England...World Series.. Winning..

Alan Wilson
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I was fairly staggered by Rhode Island's initial stance on this one, even if it is a loan guarantee, not an actual loan. Still something to be said about chickens coming home to roost.

Joe Wreschnig
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Unfortunately the chickens don't come home to roost in cases like this - they just fire twice as many public sector workers to create these high-risk temporary private sector jobs.

thay thay
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Hindsight is always 20/20 but you have to wonder why the gov risked $75 million on a new dev working on new IP and $DLC. The demo was OK but no way it was going to pull COD numbers in order to pay the loan back. With no other known game but a MMO in the works, this studio is in trouble. MMO market is saturated and only appeals to one market, PC, so its doubtful it will be a huge success.

Christopher Thigpen
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Agreed. MMO's are fool's gold for companies and especially a company on borrowed tax payer money. Destined to fail.

Derek Smart
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This one is fairly simple to figure out and the blame doesn't lie with Rhode Island govt. nor with EA for that matter. It is simply the cost of doing business. And business is all about risk. And in the case of video game development - especially MMOs - you need a fair amount of insanity to go with the risk of actually engaging in such enterprise.It is all about timing and missed opportunities.Somehow, the brain trust at 38 Studios [foolishly] assumed that - in a world dominated by the likes of WoW, Rift, KoTR etc, doing another fantasy MMO game that goes head to head with the best of the best, was a smart move. Funny thing is that Rift made the same bet and in their case the timing was good and the game was original enough to make a dent (we still don't know how successful it is).Also, if they borrowed near $75m to focus on *one* game, whoever took that[MMO] risk is probably insane - and so he/she fits right in with the rest of the industry.Either way, those who make decisions like this, still get paid. And when it's time to cut the fat, the low level guys who had nothing to do with decisions like this - go first.Frankly, I have absolutely NO idea wtf Curt was thinking when he decided to get involved in this industry. Most of us who have been doing it for so long, know one simple thing: if we had to go back and do it all over again, we probably would not.With the game nowhere in sight and the sales of KoA having settled down, I don't believe that the studio will survive 2012. I don't care what Rhode Island govt. thinks. Anyone who throws good money after bad, deserves what comes after.

Sean Kiley
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This is why government shouldn't try choosing winners, there was no risk for the bureaucrats who put this together, it wasn't their money! But I bet they ran home and told everyone how they created 450 jobs. Why not just give a loan for 75 billion? You would create even more jobs! You can pay people to dig holes all day long, trouble is you eventually run out of everyone else's money to do it with.

Derek Smart
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And the final tab if 38Studios fails could be way more than $75M

http://www.stumbleupon.com/su/7tIHKv/www.gamesindustry.biz/articles/2012-05-15-3
8-studios-collapse-could-cost-rhode-island-taxpayers-USD112-6-million

thay thay
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If 38 studios goes bust, the hundreds of employees that moved there will be p!ssed. Also the other jobs (restaurants, stores, etc) created to support the influx of ppl will be hurt. Last but not least is the $75 million bill to tax payers. The guv may be forced to extend the terms of the deal as this could devastate RI's economy. Thus the loss could more than the $112 million figure. I am sure this is a hot topic in college classes and biz journals.

Eric McVinney
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Didn't they have Angel investors backing them for this project?


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