Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 2, 2016
arrowPress Releases
May 2, 2016
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Apple not interested in 'traditional gaming' says CEO Tim Cook
Apple not interested in 'traditional gaming' says CEO Tim Cook
May 30, 2012 | By Mike Rose

May 30, 2012 | By Mike Rose
Comments
    7 comments
More: Smartphone/Tablet, Business/Marketing



Apple is not interested in getting involved with what is perceived as "traditional gaming," CEO Tim Cook said this week.

Speaking at the D10 conference, and as reported by All Things Digital, Cook explained that games have evolved past big-screen console gaming, and Apple is not interested in exploring that particular area of the market.

"I view that we are in gaming now in a fairly big way," he said. "Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games."

However, he added, "I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today, and things in the future will only make that bigger."

When asked whether Apple intends to focus on games on TV, he responded, "I think it could be interesting."


Related Jobs

War Drum Studios
War Drum Studios — Gainesville, Florida, United States
[05.02.16]

Game and Systems Programmer
Apex Systems
Apex Systems — Warren, New Jersey, United States
[05.02.16]

15+ Virtual Reality Developer Opportunities (OpenGL, WebGL, OpenCV)
Hasbro
Hasbro — Pawtucket, Rhode Island, United States
[05.02.16]

Hasbro Gaming Design Managers
Churchill Navigation
Churchill Navigation — Boulder, Colorado, United States
[05.02.16]

VP of Engineering









Loading Comments

loader image