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Are 99-cent gamers on iOS more myth than fact?
Are 99-cent gamers on iOS more myth than fact?
August 3, 2012 | By Eric Caoili

August 3, 2012 | By Eric Caoili
More: Smartphone/Tablet, Business/Marketing

"The idea of a 99-cent gamer on iOS is more myth than fact, it's the quality and depth of each product that will drive the right price for consumers."
- Telltale Games' SVP of publishing Steve Allison dismisses the notion of consumers ignoring a mobile game's quality, as they debate over whether to purchase a title priced higher than a buck.

Telltale recently released its episodic adventure game The Walking Dead to iOS devices, keeping the same level of quality seen in the praised PC and console editions, and pricing each episode at $4.99 for iPhones and iPads.

Many have decried the "race to the bottom" in terms of pricing seen with games on the App Store, and some have even said developers have little choice but to release free-to-play titles as a result, but Allison argues that's not the case.

Telltale, though, has the advantage of working with an extremely popular license -- and having a bigger marketing budget than most iOS studios -- in this particular case.

For those App Store developers working without those conveniences, are 99-cent iOS gamers still a myth? Or do they see most consumers as unwilling to pay for a more expensive game regardless of its quality, forcing them to underprice their titles?

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