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Capcom comes to grips with player metrics
Capcom comes to grips with player metrics
October 16, 2012 | By Mike Rose

October 16, 2012 | By Mike Rose
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"We often remind our staff that 'figures are living and breathing organisms'... The bottom line is that we think game data is a genuine reflection of gamer habits and attitudes, and thus needs to be given top priority and examined directly."
- Kazunori Sugiura, general manager of consumer game development at Capcom, discusses the differences between making home console games, and creating social games.

With the company gradually moving into the social games space, Sugiura and his team have been getting to grips with how social game development differs from the usual development methods, and how player data helps to drive decisions.

"In many ways, the development of online and social games is a lot like producing a TV program, while developing games for home consoles is more like making a movie," he adds.

"We always keep a close watch and place a high value on daily data, which is just like TV viewer ratings. When we arrive at work in the morning, the first thing we do is to check the previous day's data. If there has been a drop in the figures, we discuss various ways to bring them back up, such as running events or when to put out added content."

In fact, Sugiura notes that at times the management has even gone against the wishes of the staff and prioritized past data results over employee ideas, such is the company's level of faith in its player data.


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Comments


Bob Johnson
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This sounds like failure to me. Sounds like poll numbers. And cookie cutter type decision making.

How is this going to help you make entertaining content? It isn't.

It is only going to let you know when folks get tired of your stuff. And they make it sound like then you just whip up a batch of cookies and all is good for another week. Very short term sounding.

Matt Cratty
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Data will always lie in the hands of those that don't understand it or choose to exploit it.

John McMahon
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What? That's an extreme generalization. Edison had data that told him of the possibility of containing electricity and he understood it. I don't know if he exploited it or how he would have if he did. But that's a too general statement to make.

Would data have told people to make Halo or WoW?

Would data have told people to make Facebook for college kids or even Twitter?

No. These were all small projects that grew beyond what the people behind them originally envisioned.

Data tells you how to stay current, but it takes experimentation to push boundaries in new ways.

Justin Speer
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"Edison had data that told him of the possibility of containing electricity and he understood it. I don't know if he exploited it or how he would have if he did. But that's a too general statement to make."

You might want to read up on the War of Currents. In order to discredit the more efficient alternative to the direct current he'd heavily invested in, Edison famously had his employees use alternating current to electrocute animals in public demonstrations and was involved in the development of the rather inhumane electric chair.

So while you may have a point here you've chosen a singularly poor first example. Edison was attempting to pervert data and manipulate public opinion.


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