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 Halo 4 's Amex tie-in pays players to finish single-player campaign
Halo 4's Amex tie-in pays players to finish single-player campaign
November 2, 2012 | By Eric Caoili

November 2, 2012 | By Eric Caoili
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    12 comments
More: Console/PC, Business/Marketing



Microsoft has set up a novel arrangement with American Express that will have the credit card company rewarding players with a $25 credit on their statements when they complete Halo 4's single-player campaign.

Other developers like Zynga have had credit card partnerships that rewarded players with special retailer offers and virtual rewards before, but this is the first time a triple-A console title has offered monetary incentives to everyone who completes its story mode (provided they have an American Express card).

Consumers in the U.S. and UK who pick up Halo 4 for Xbox 360, and connect their American Express card to their Xbox Live account will automatically receive coupons to places like AMC Theaters, as well as a $10 (or £10 in the UK) credit statement on their card.

American Express has tied its rewards to Halo 4's achievements, too, so players who complete a certain in-game objective will receive additional coupons, and those who finish the game's single-player campaign will receive a $25 (or £25 in the UK) statement credit.

While this partnership is a first for American Express, the company suggests it's ready to implement similar deals with other publishers through its American Express Card sync platform and Smart Offer APIs.


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Comments


k s
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I was going to do this for the reward of doing it and not some monetary reward (I also don't have nor want an American Express card).

E McNeill
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http://en.wikipedia.org/wiki/Overjustification_effect

Carlo Delallana
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Extrinsic vs. Intrinsic motivation. This is a misguided campaign.

Ramon Carroll
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I love it when people mention self-determination theory. Very important.

Dave Ingram
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What!? Does not compute.

Zach Grant
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Just another method to keeping games from being resold. Let me say I MUCH rather prefer this than getting a code with a giant piece of content to DL. When I buy a game I want to play it right away, not spend 2 hours DLing a 300+MB chunk of the game I just bought. Looking at you Cat Women >:O

Joe McIntosh
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Who accepts AMEX these days, anyway? Why not $25 worth of Microsoft points?

Carlo Delallana
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another way to look at this is as an incentive to get people to open an Amex credit card account

Ramon Carroll
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So the game's that bad?

Ramon Carroll
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I was being sarcastic.

c anderson
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Probably to encourage many (like me) who don't trust Microsoft with their credit card - and get an Amex in the process. For those with short memory Microsoft was notorious for auto-renewing peoples gold membership aggressively and making it excruciatingly hard to cancel. Alledgedly, people were unable to remove CCs from their accounts as well. This little promo is not going to work with me.

Kellam Templeton-Smith
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Hm, I know stats suggest only a third of gamers beat their purchases (or is it that a third of purchased games are beaten?), but one would think Halo isn't going to have completion issues.


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