Microsoft has set up a novel arrangement with American Express that will have the credit card company rewarding players with a $25 credit on their statements when they complete Halo 4's single-player campaign.
Other developers like Zynga have had credit card partnerships that rewarded players with special retailer offers and virtual rewards before, but this is the first time a triple-A console title has offered monetary incentives to everyone who completes its story mode (provided they have an American Express card).
Consumers in the U.S. and UK who pick up Halo 4 for Xbox 360, and connect their American Express card to their Xbox Live account will automatically receive coupons to places like AMC Theaters, as well as a $10 (or £10 in the UK) credit statement on their card.
American Express has tied its rewards to Halo 4's achievements, too, so players who complete a certain in-game objective will receive additional coupons, and those who finish the game's single-player campaign will receive a $25 (or £25 in the UK) statement credit.
While this partnership is a first for American Express, the company suggests it's ready to implement similar deals with other publishers through its American Express Card sync platform and Smart Offer APIs.
Just another method to keeping games from being resold. Let me say I MUCH rather prefer this than getting a code with a giant piece of content to DL. When I buy a game I want to play it right away, not spend 2 hours DLing a 300+MB chunk of the game I just bought. Looking at you Cat Women >:O
Yeah, but you could award Microsoft points to players who have AMEX, the technology behind this solution is the same. It's about using the card, not just having it though.
Probably to encourage many (like me) who don't trust Microsoft with their credit card - and get an Amex in the process. For those with short memory Microsoft was notorious for auto-renewing peoples gold membership aggressively and making it excruciatingly hard to cancel. Alledgedly, people were unable to remove CCs from their accounts as well. This little promo is not going to work with me.
Hm, I know stats suggest only a third of gamers beat their purchases (or is it that a third of purchased games are beaten?), but one would think Halo isn't going to have completion issues.
