The children have spoken, and they want iPads.
Apple's popular tablet tops the lists of devices that American kids 6-12 years old are hoping to get soon for the third straight year in Nielsen's annual survey
, where it continues being more coveted than dedicated game consoles.
At 48 percent, nearly half of the children surveyed said they were hoping to get an iPad in the next six months, which is actually up 4 percent from last year.
Nintendo's Wii U, which kids have been recently exposed to thanks to an aggressive marketing campaign, placed second at 39 percent. It is the first dedicated game device to crack the top five since 2010.
More on the Nielsen blog