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XSEED rebrands as Marvelous USA, acquires Atlus Online
XSEED rebrands as Marvelous USA, acquires Atlus Online
May 6, 2013 | By Kris Ligman

May 6, 2013 | By Kris Ligman
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More: Console/PC, Business/Marketing



XSEED JKS, Inc., publisher behind The Last Story and the upcoming Suda51 title Killer is Dead, announced today that it would be re-incorporating under the name Marvelous USA, Inc., after its parent company, MarvelousAQL.

Founded in 2004 by former members of Square Enix USA, XSEED Games became a subsidiary of Marvelous in 2008. In 2010, XSEED partnered with Nihon Falcom to bring a new wave of games from the Ys franchise to the West.

Under its new name, Marvelous USA will continue its publishing operations under XSEED co-founder Ken Berry, with Shinichi Suzuki serving as president and CEO.

"Marvelous USA unifies our US operations under the global Marvelous brand while giving our customers topnotch products and support for both traditional and online social and mobile games," said Suzuki.

In addition to the rebranding, MarvelousAQL also noted its recent acquisition of ATLUS Online, a division of ATLUS USA previously responsible for servicing free-to-play MMORPGs Neo Steam and Shin Megami Tensei: Imagine.


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Comments


Hakim Boukellif
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XSEED has built a good reputation within the niche it operates in, so I wonder if changing the name is really that great an idea. Thankfully, Marvelous isn't that big a name in the west as it is in Japan, so it probably won't dilute the brand for now, but still, it seems like it'd be a lot of work to communicate to people that aren't following the company's every move that they're the same company.

Also, is it just me or is SMT: Imagine becoming the Anne Shirley of video games?

EDIT: It turns out they'll still be using the XSEED name for publishing games, so I guess nothing has changed from the customer's point of view.
https://twitter.com/XSEEDGames/status/331591983023923201

Jorge Ramos
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Pardon me if I'm incorrect on this (and I could be, considering how late it is for me), but isn't XSEED who also brought us Retro Game Challenge (GCCX) on DS?

If so, WHEN THE HELL ARE WE GETTING THE SECOND ONE?! I know it's already been out in Japan, but I can't read a lick of Japanese to even try playing it. :(

John Flush
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Good thing I read the news. XSEED is probably one of my favorite publishers at the moment. They care about gamers.


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