Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases
April 18, 2015
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 Candy Crush Saga 's King abandons in-app advertising
Candy Crush Saga's King abandons in-app advertising Exclusive
June 12, 2013 | By Mike Rose




Candy Crush Saga studio King confirmed with Gamasutra this week that it has removed all in-app advertising from all of its games across web and mobile platforms.

"We are moving out of the ad business altogether across all platforms," Alex Dale, CMO at King told us.

"The reason we're doing that, is that we want to focus all we can, and all our resources, on delivering a great player experience," he continued.

"We've growth a lot over the last year, driven by microtransactions in the Saga games - particularly Candy Crush Saga - and we think this is the right thing to do from the user experience point of view."

As for how the team at King will be affected, Dale noted, "We're hoping to redeploy almost all of the people involved, and those that end up not remaining with King will be treated generously."

He said that "a few roles" at the company will be affected as part of the move.


Related Jobs

Activision Publishing
Activision Publishing — Santa Monica, California, United States
[04.18.15]

Associate Producer-Call of Duty
Limbic
Limbic — San Francisco, California, United States
[04.18.15]

Senior Game Designer
2K
2K — Novato, California, United States
[04.17.15]

Recruiting Coordinator – Temp
Hangar 13
Hangar 13 — Novato, California, United States
[04.17.15]

Senior Technical Artist (Dynamics)









Loading Comments

loader image