Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
November 29, 2015
arrowPress Releases
November 29, 2015
PR Newswire
View All

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

'The Wii U will find its audience'
'The Wii U will find its audience' Exclusive
June 12, 2013 | By Kris Graft

Some publishers are scaling back support for Nintendo’s Wii U due to its anemic sales. But for Ubisoft, a strong early supporter of Nintendo’s platforms, continuing to do business on the console just makes sense.

“We did not take a big risk with all those launch titles on Wii U,” Tony Key, senior VP of sales and marketing at Ubisoft, told us this week. His company has released Wii U games such as Just Dance 4, ZombiU and Rabbids Land.

“[Wii U game] development isn’t expensive -- some Wii U games are versions of games for other platforms, like Assassin’s Creed. And we continue to invest in that system.

“We have just as many titles coming on Wii U this year as we did after launch, because the system isn’t as resource-intensive to make games for it. We continue to believe that the Wii U will find its audience. We saw some good games [during Nintendo Direct this week]. We’re confident that the Wii U is a good place for us to do business, and we can make money there.”

Ubisoft has major games in the pipeline slated for Wii U, including Watch Dogs, Assassin’s Creed IV: Black Flag, Rayman Legends, and Splinter Cell: Blacklist.

Nintendo's putting its first-party weight behind the machine as well, in an effort to turn around flagging Wii U sales, with upcoming games such as Super Mario 3D World, Mario Kart 8, Super Smash Bros. and Donkey Kong Country Tropical Freeze.

We’ll have more from Key in the near future.

Related Jobs

The Workshop
The Workshop — Marina del Rey, California, United States

Senior FX Artist
The Workshop
The Workshop — Marina Del Rey, California, United States

Senior 3D Environment Artist
Vicarious Visions / Activision
Vicarious Visions / Activision — Albany, New York, United States

Online Multiplayer Gameplay Engineer
3BLACKDOT — Los Angeles, California, United States

Contract Game Engineer

Loading Comments

loader image