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'The Wii U will find its audience'
'The Wii U will find its audience' Exclusive
June 12, 2013 | By Kris Graft




Some publishers are scaling back support for Nintendo’s Wii U due to its anemic sales. But for Ubisoft, a strong early supporter of Nintendo’s platforms, continuing to do business on the console just makes sense.

“We did not take a big risk with all those launch titles on Wii U,” Tony Key, senior VP of sales and marketing at Ubisoft, told us this week. His company has released Wii U games such as Just Dance 4, ZombiU and Rabbids Land.

“[Wii U game] development isn’t expensive -- some Wii U games are versions of games for other platforms, like Assassin’s Creed. And we continue to invest in that system.

“We have just as many titles coming on Wii U this year as we did after launch, because the system isn’t as resource-intensive to make games for it. We continue to believe that the Wii U will find its audience. We saw some good games [during Nintendo Direct this week]. We’re confident that the Wii U is a good place for us to do business, and we can make money there.”

Ubisoft has major games in the pipeline slated for Wii U, including Watch Dogs, Assassin’s Creed IV: Black Flag, Rayman Legends, and Splinter Cell: Blacklist.

Nintendo's putting its first-party weight behind the machine as well, in an effort to turn around flagging Wii U sales, with upcoming games such as Super Mario 3D World, Mario Kart 8, Super Smash Bros. and Donkey Kong Country Tropical Freeze.

We’ll have more from Key in the near future.


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