Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 2, 2014
arrowPress Releases
October 2, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


What can Steam summer discounts do for your sales?
What can Steam summer discounts do for your sales?
July 15, 2013 | By Mike Rose

July 15, 2013 | By Mike Rose
Comments
    6 comments
More: Console/PC, Indie, Business/Marketing



Fez creator Phil Fish has given some insight into just how important the Steam Summer Sales can be for developers, stating that his game has sold more during the first 24 hours of being on offer, compared to the time since release just under three months ago.

Valve is well-known for running a series of highly-lauded holiday-based sales each year, with the summer sales in particular a favorite among consumers and developers alike.

Fez was originally launched via Steam at the start of May, and was launched on Xbox 360 a year before that. In a series of tweets, Fish noted, "we sold more copies in the first 24 hours of the sale than we had on steam in the first 3 months since release."

He later added that "over the course of the full 48 hours, we sold more than we had in our first month on XBLA."

In total, the game has sold more than 105,000 copies in just the 48 hours that it was 50% off during the Steam sale, he noted.


Related Jobs

Vicarious Visions / Activision
Vicarious Visions / Activision — Albany, New York, United States
[10.02.14]

Character Artist-Vicarious Visions
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[10.01.14]

Concept Artist
Red 5 Studios
Red 5 Studios — Laguna Hills, California, United States
[10.01.14]

Web Developer/Web Architect
Halo
Halo — Kirkland, Washington, United States
[10.01.14]

Senior AI Engineer










Comments


Lars Doucet
profile image
It's worth noting these massive spikes depend on two things: Discount and PROMOTION. We're in the summer sale too and it's just been a decent uptick over the usual sales rate.

To contrast, a few weeks ago we had front-page promotion coupled with the same discount we have now in the Summer Sale, and had a similarly explosive experience to FEZ's:
http://www.destructoid.com/long-tail-how-defender-s-quest-is-doin
g-better-than-ever-257407.phtml

Discounts aren't a magic bullet by themselves. And even being on Steam is less of a game changer by itself than it used to be - You also need that promotion to truly make it rain.

Ron Dippold
profile image
Hey Lars, I bought DQ at the $5 price two weeks ago, and now I feel bad about not paying full price, because it's a great game. So I bought a few more as gifts. So there's an example of a knock-off effect.

Lars Doucet
profile image
You are a wonderful human :)

Kyle Redd
profile image
@Lars

Speaking just for me - I'd like to get Defender's Quest on Steam as well, but since I already own the game on GOG, it's not going to be worth paying another $5 for a second copy.

I feel that may also be a factor in lesser volume during a Steam sale - since your game has been out considerably longer than Fez, many of the people you're selling to already own the game elsewhere.

Lars Doucet
profile image
That's probably true - and it should be noted that this is Fez's first major sale.

I still think promotion is a major factor though, a summer same daily deal is probably his biggest spotlight on Steam so far.

Celso Rosa
profile image
Man, since you seem to be involved somewhat with steam perhaps you'd like to pass on my suggestion of them offering , principally on promotions, the options of paying more for a single purchase than the price strictly stipulated. It might happen with plenty of people other than me that they want some discount on a game they really enjoy but just because of that they don't want too much discount. Having the option to estipulate how much more you'd like to pay seems to be a good idea to me. Thanks.


none
 
Comment: