Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 23, 2016
arrowPress Releases
July 23, 2016
PR Newswire
View All

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Supercell: Don't make monetization your number one priority
Supercell: Don't make monetization your number one priority
July 24, 2013 | By Mike Rose

July 24, 2013 | By Mike Rose
More: Smartphone/Tablet, Business/Marketing

"The huge irony here is that if the monetization is not your number one priority, that actually leads to better monetization."
- Supercell CEO Ilkka Paananen discusses creating free-to-play games based on engagement, rather than monetization.

There's been plenty of back-and-forth between free-to-play studios in the games industry in recent months, regarding how important it is to focus on properly monetizing your game. Paananen recently talked to Gamasutra about how his Clash of Clans studio goes about the monetization strategies for its games.

Talking to the Guardian this week, Paananen explained, "When you prioritize engagement and retention - making a great game that people play often and want to play for a long time - they are happy to pay. We want to design games that people can theoretically play for years."

Monetization should come as a result of focusing on creating engaging content first, he argues, not the other way around.

"There was a time, especially in the social games industry, where people thought you could create great games based on a spreadsheet: that creativity and design wouldn't really matter, because it was all about some maths," he added.

"Games are still a form of art, not a form of science. You can't design fun on a spreadsheet. And if you want to make an industry for the long-term, if you can't create fun games, there's no future."

Related Jobs

nWay — San Francisco, California, United States

Sr. Systems Designer
Age of Learning, Inc.
Age of Learning, Inc. — Glendale, California, United States

Director of Operations
Nintendo of America Inc.
Nintendo of America Inc. — Austin, Texas, United States

RETRO STUDIOS - Tools Engineer
Insomniac Games
Insomniac Games — Durham, North Carolina, United States

FX Artist

Loading Comments

loader image