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Zelnick bullish on AAA iPad games after  XCOM  success
Zelnick bullish on AAA iPad games after XCOM success
July 30, 2013 | By Kris Graft




As part of Take-Two's financial results today, company head Strauss Zelnick noted that Firaxis' strategy title XCOM: Enemy Unknown was in the top 10-grossing iPad apps within the first week of release - a big success for the company.

Talking in the Q&A following the company results, Zelnick noted: "This bodes well for the opportunity to deliver profitably our most immersive new triple-A titles to mobile platforms as they evolve."

He continued: "It’s a matter of just a couple of years before [tablets are] great entertainment platform [for video games]." It seems that the aggressive pricing for the title, which was priced at $19.99 in the U.S. iOS store, ended up working out for the company - in the short term, at least.

Zelnick also commented that the upcoming external iOS game controllers would help the AAA game's cause a lot: "We do need an 'outboard' controller that becomes an industry standard that works for consumers. But I have every reason to believe that a tablet will become a great game platform, and we’ll be right there. I do think we’re a couple years away."

And Zelnick continued: "The truth is consumers pay for what’s of value of them. And obviously we create a product that’s very expensive to make and market, and the price point reflects the intersection of those two things. There really is no reason that if you deliver a great experience on tablets that we should be price-limited."

But, he said if consumers rejected that premium pricing, Take-Two is “flexible” and could work on other business models.


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Comments


Ramin Shokrizade
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I think the only thing stopping consumers from buying more AAA titles for their iPads is the lack of AAA titles for their iPads.

Alex Covic
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... you might have forgotten the AAA battery life time part, as another possibility?

Katy Smith
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Ridiculous! iPads don't use AAA batteries! :)

Rudy Gjurkovic
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I definitely agree with you here. This is really good news for the industry though, as hopefully more people raise their prices for games instead of just doing the sale ol' Free or 99 cent thing. This will also start to separate the quality in mobile games in general and hopefully more developers will lean towards creating longer/deeper games, rather than quick throw-a-ways that have been plaguing mobile gaming.

John Flush
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That and the fact the only thing the reviews say for this game is "it crashes all the time". It seems like the whole review system only gets filled out when the worst things could happen. I still haven't got the game only because the reviews and the fact I have 10 games waiting for me anyhow due to recent sales and such.

Alex Covic
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@Katy

By the number of your comment likes, people really seem to think, I was suggesting, iPads actually USE AAA batteries. I feel so sad. What happened to this (former) game developers website? Haha.

Katy Smith
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I like to think that the likes were all of those people going "I see what you did there " :)

Peter Eisenmann
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I thought "aggressive pricing" actually meant the opposite of a "premium price".

John Flush
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I like it. I actually filter the 1000's of games on the app store by price these days. chances are the games I like require some money down to begin with. It is a better indicator of my likes / dislikes than selecting the genre these days in the app store.

Stefan Park
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Yes this seems like the opposite... in fact it seems a little like the SquareEnix approach to aggressive pricing :D Personally I'd never drop more than $10 on a mobile game.

Dane MacMahon
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Interesting years ahead for the video game medium, that's for sure. I pretty much only play old school PC games now-a-days but I'm gonna love following where this industry goes anyway. So interesting.


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