Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
December 20, 2014
arrowPress Releases
December 20, 2014
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


It's important that consumers accept the Wii U - Iwata
It's important that consumers accept the Wii U - Iwata
August 1, 2013 | By Mike Rose




"Nintendo developers are extremely insatiable when it comes to whether what they make resonates with customers or not. They'll do anything to achieve it."
- Nintendo president Satoru Iwata discusses the need for the Japanese games giant to cater to his customers.

Talking to Toyo Keizai Online, and as translated by Kotaku, Iwata admitted that it is taking time to fully explain to consumers what the Nintendo Wii U console is capable of, and that his goal is to make sure people eventually accept it.

"It's difficult to say 'the Wii U is a system that does such-and-such' in a simple manner, and understanding it takes time," says Iwata. "Both [Shigeru] Miyamoto and I repeatedly say, 'It's not like we are making pieces of art, the point is to make a product that resonates with and is accepted by customers.'"

"Creating is like an expression of egoism," he continues. "People with a strong energy to create something have a 'this is the strength I believe is right' sort of confidence to start from. Their standpoint is that 'this is the right thing to do, so this must be what's good for the customer as well.'"

But, says Iwata, your final product must resonate with consumers, or else it will be rejected.

"You can't just force your way through," he adds. "By saying 'the point is to be accepted' I mean, if you go to a customer with your idea and you realize they don't understand it, it's more important that they do and you should shift your idea."


Related Jobs

En Masse Entertainment
En Masse Entertainment — Seattle, Washington, United States
[12.19.14]

Senior Product Manager
En Masse Entertainment
En Masse Entertainment — Seattle, Washington, United States
[12.19.14]

Network Engineer
Hangar 13
Hangar 13 — Novato, California, United States
[12.19.14]

Junior Level Architect - Temporary
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[12.19.14]

IT Administrator









Loading Comments

loader image