Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 25, 2014
arrowPress Releases
October 25, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Japanese mobile game devs coming together in huge cross-promotion
Japanese mobile game devs coming together in huge cross-promotion
August 23, 2013 | By Kris Ligman




In a massive and almost surely unprecedented collaboration, 15 Japanese mobile game developers including Sega, Capcom and Taito are joining forces through a new in-app ad network to cross-promote one another's games.

As reported by Serkan Toto, who first translated the report from Japanese business newspaper Nikkei, the 15-company alliance is designed to duck around a "double platform tax" developers of game apps must usually pay to platform providers like GREE or DeNA, in addition to the fees paid to, say, Apple or Google. By driving users from game to game directly through the in-game ad network, the developers don't need to go through GREE or DeNA's Mobage platform to draw in users.

Sega is said to be leading the alliance, which collectively brings in about 20 million users. According to Toto, the plan is to bring in a further 15 companies, boosting combined users up to 40 million -- rivaling the scale of GREE and Mobage's userbase.


Related Jobs

Red 5 Studios
Red 5 Studios — Orange County, California, United States
[10.24.14]

Graphics Programmer
Red 5 Studios
Red 5 Studios — Orange County, California, United States
[10.24.14]

Gameplay Programmer
Gearbox Software
Gearbox Software — Plano, Texas, United States
[10.24.14]

Server Programmer
Giant Sparrow
Giant Sparrow — Playa Vista, California, United States
[10.24.14]

Junior 3D Artist










Comments


Kale Menges
profile image
Interesting...

Daneel Filimonov
profile image
Wow, this is amazing news!

Christian Nutt
profile image
Now the question is if they're going to muscle out any smaller players and keep it to the big guys.

Max Bee
profile image
That's the first thing I thought Christian.


none
 
Comment: