"I wouldn't have run a branding campaign... I would have spent the money on more PR activity and to give the user even greater value."
At GDC Europe 2013
, Perfect World Europe general manager Gabriel Hacker responds to an audience question about what he would have done differently leading up to the launch of F2P MMO Dungeon & Dragons Neverwinter
In this free GDC Vault video
, Hacker examines sales data and concludes that the biggest spikes he has seen were caused by content updates, not sales or discounts. He also examines a Neverwinter
pre-order pack campaign where the $200 pack outsold the $20 and $60 packs, citing consumer value as a large reason for its success.
Also, be sure to check out 'User-Generated Content In MMOs - From Champions Online To Neverwinter'
with Cryptic Studios's Craig Zinkievich.
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