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Video: Balancing free-to-play in Dungeons & Dragons Neverwinter

September 9, 2013 | By Staff

"I wouldn't have run a branding campaign... I would have spent the money on more PR activity and to give the user even greater value."
At GDC Europe 2013, Perfect World Europe general manager Gabriel Hacker responds to an audience question about what he would have done differently leading up to the launch of F2P MMO Dungeon & Dragons Neverwinter.

In this free GDC Vault video, Hacker examines sales data and concludes that the biggest spikes he has seen were caused by content updates, not sales or discounts. He also examines a Neverwinter pre-order pack campaign where the $200 pack outsold the $20 and $60 packs, citing consumer value as a large reason for its success.

Also, be sure to check out 'User-Generated Content In MMOs - From Champions Online To Neverwinter' with Cryptic Studios's Craig Zinkievich.

About the GDC Vault

In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent GDC events, and the service offers even more members-only content for GDC Vault subscribers. Those who purchased All Access passes to events like GDC, GDC Europe, and GDC China already have full access to GDC Vault, and interested parties can apply for the individual subscriptions via a GDC Vault inquiry form.

Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company. More information on this option is available via an online demonstration, and interested parties can find out more here. In addition, current subscribers with access issues can contact GDC Vault admins.

Be sure to keep an eye on GDC Vault for even more new content, as GDC organizers will also archive videos, audio, and slides from other events like GDC China and GDC 2013. To stay abreast of all the latest updates to GDC Vault, be sure to check out the news feed on the official GDC website, or subscribe to updates via Twitter, Facebook, or RSS.

Gamasutra and GDC are sibling organizations under parent UBM Tech.

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