Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 24, 2016
arrowPress Releases
May 24, 2016
PR Newswire
View All

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Analysts weigh in on  Grand Theft Auto V 's market impact
Analysts weigh in on Grand Theft Auto V's market impact
September 16, 2013 | By Kris Ligman

With early reviews rolling in, analysts have also begun to offer their projections on Rockstar's and Take Two Interactive's newest moneymaker, Grand Theft Auto V. Multiple analyst firms are expecting a sizable windfall within its launch window, including one firm's projection that GTA V will generate $1 billion U.S. at retail within its first month of sale.

None of this is entirely surprising, as Take Two predicted in July that Grand Theft Auto V would substantially outsell its predecessors. However, going from the franchise's install base, preorder numbers and, now, early reviews from consumer-oriented publications, analyst firms Sterne Agee and Robert W. Baird & Co are affirming Take Two's optimism.

"Based on our calculations, we think our estimate of 18-20 million units [by end of March 2014] is likely in-line with the company's internal estimate," say Sterne Agee analysts Arvind Bhatia and Brett Strauser. "We see potential for worldwide day-one sell-through of 6.5 million units [and] $400 million for GTA V."

"We expect $1 billion + retail sales over first month," says Colin Sebastian of Robert W. Baird & Co. The firm also anticipates "roughly 12 million" units shipped by the end of September, versus Sterne Agee's slightly more optimistic projection of 13.5 million.

Collectively, the two firms project 18-20 million units sold through by March of 2014, which is the end of Take Two's fiscal year. To put into perspective, Take Two has to date shipped about 25 million units worldwide of the game's predecessor, Grand Theft Auto 4.

Related Jobs

Lionbridge Technologies
Lionbridge Technologies — Seattle, Washington, United States

Games Software Test Engineer-GES14908
Insomniac Games
Insomniac Games — Burbank, California, United States

Lead Environment Artist
The Odd Gentlemen
The Odd Gentlemen — Pasadena, California, United States

King's Quest - Cinematic Animator
Infinity Ward
Infinity Ward — Woodland Hills, California, United States

Senior Game Designer - SP Scripter

Loading Comments

loader image