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Microsoft forms new console game venture in China
Microsoft forms new console game venture in China
September 24, 2013 | By Mike Rose

September 24, 2013 | By Mike Rose
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    1 comments
More: Console/PC, Business/Marketing, China



Newsbrief: As it looks likely that a 13-year ban on foreign video game consoles in China may be relaxed soon, Microsoft is looking to capitalize on the move by forming a new multi-million dollar games venture in the country.

Microsoft and BesTV New Media, a subsidiary of Shanghai Media Group, have formed a new $79 million outfit according to Bloomberg, as both companies look to explore the new console and entertainment opportunities in China.

The new venture will look to design and develop games for China, while also acting as a publisher for third-party titles in the area. A filing seen by Bloomberg apparently says that the investment from both companies will reach $237 million.


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Comments


Harry Fields
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There are so many restrictions and guidelines and crap in China, I feel sorry for anyone trying to localize mature content for the market. That said, expanding the market is ultimately a good thing and those who are skilled, willing to deal with said hurdles will undoubtedly reap some nice rewards, if Microsoft... errr.. MicroBesTV actually push an appreciable number of units. Units of what is the question? 360? Xbox One? Xbox Micro console?


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