"You don't get a soft launch for a branded game."
In this free GDC Vault
video from GDC Europe 2013, Microsoft's Kevin Perry discusses the business, design, and production problems that his team faced while trying to fix this MMORTS in the talk 'F2P the Wrong Way: Age of Empires Online.'
About the GDC Vault
In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent GDC events, and the service offers even more members-only content for GDC Vault subscribers. Those who purchased All Access passes to events like GDC, GDC Europe, and GDC Online already have full access to GDC Vault, and interested parties can apply for the individual subscription Beta via a GDC Vault inquiry form
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