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Ubisoft's browser-based  Rayman Legends  is a next-gen promo tool
Ubisoft's browser-based Rayman Legends is a next-gen promo tool
December 11, 2013 | By Alex Wawro

December 11, 2013 | By Alex Wawro
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    4 comments
More: Console/PC, Social/Online, Design, Production, Business/Marketing



Ubisoft is releasing an enhanced version of Rayman Legends for both PlayStation 4 and Xbox One on February 25, 2014. To drum up excitement the French publisher built a free browser-based demo of the game, which you can play right now.

Ubisoft is notoriously eager to bring its games to new platforms, so its hardly surprising to see Legends getting the next-gen treatment. What's more surprising is the marketing method: building a demo that plays in a browser seems like an easy way to expose a wider audience to Rayman via social networks, which may help the game gain traction with a legion of new console owners.

Of course, it's hard to imagine that anyone with even a remote interest in console games doesn't already own a device that can download a demo of Legends -- the game has been available for months on PC, Xbox 360, PlayStation 3, PlayStation Vita and Wii U. For those who missed out, the browser-based demo -- playable right now with either a gamepad or a mouse and keyboard -- lets you play through three popular levels from the Rayman franchise.



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Comments


Matthew Mouras
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What ever happened to Ancel's plans to release UbiArt into the open source community?

Rob Graeber
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Seems like the demo link is down. For those who saw it, what tech was it using, Unity / Flash?

Tom Baird
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It uses something called SpawnApps, as a Java plugin: http://www.spawnapps.com/.

The other versions (and I assume this one too) all work with Ubisoft's own UbiArt framework (http://ubi-art.uk.ubi.com/), so attempting to rely on a plugin that is more than just an application wrapper probably would have been a huge headache.

Alex Macris
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Indeed, SpawnApps technology is Java based (but can also rely on its own plugin). It has been able to bring Rayman Legends in-browser without changing a single line of game code. SpawnApps streaming engine is able to minimize the visitor waiting time by starting the Rayman demo after just 15% of the demo is cached.


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