Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
January 17, 2017
arrowPress Releases






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Ubisoft's browser-based  Rayman Legends  is a next-gen promo tool
Ubisoft's browser-based Rayman Legends is a next-gen promo tool
December 11, 2013 | By Alex Wawro

December 11, 2013 | By Alex Wawro
Comments
    4 comments
More: Console/PC, Social/Online, Design, Production, Business/Marketing



Ubisoft is releasing an enhanced version of Rayman Legends for both PlayStation 4 and Xbox One on February 25, 2014. To drum up excitement the French publisher built a free browser-based demo of the game, which you can play right now.

Ubisoft is notoriously eager to bring its games to new platforms, so its hardly surprising to see Legends getting the next-gen treatment. What's more surprising is the marketing method: building a demo that plays in a browser seems like an easy way to expose a wider audience to Rayman via social networks, which may help the game gain traction with a legion of new console owners.

Of course, it's hard to imagine that anyone with even a remote interest in console games doesn't already own a device that can download a demo of Legends -- the game has been available for months on PC, Xbox 360, PlayStation 3, PlayStation Vita and Wii U. For those who missed out, the browser-based demo -- playable right now with either a gamepad or a mouse and keyboard -- lets you play through three popular levels from the Rayman franchise.



Related Jobs

Digital Extremes
Digital Extremes — London, Ontario, Canada
[01.17.17]

Weapons Artist
SYBO Games
SYBO Games — Copenhagen, Denmark
[01.17.17]

Senior Mobile Engineer(s) and Game Designer(s)
Bandai Namco Entertainment America
Bandai Namco Entertainment America — Santa Clara, California, United States
[01.16.17]

Senior Mobile Product Manager
Tesla Motors, Inc.
Tesla Motors, Inc. — Los Angeles, California, United States
[01.16.17]

Developer, Digital Design Technologies









Loading Comments

loader image