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'We just made our income to date, again, in just 8 hours'
'We just made our income to date, again, in just 8 hours'
January 2, 2014 | By Mike Rose

January 2, 2014 | By Mike Rose
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    7 comments
More: Console/PC, Indie, Business/Marketing



Q-Games is the latest studio to show what the power of a Steam sale can do, as the company revealed that it has seen its life-to-date sales of PixelJunk Eden on Steam double in the latest Steam holiday sales.

The studio's PixelJunk Eden is currently part of a community flash sale on Steam, in the 2013 Holiday Sale that's running over the Christmas period.

Eight hours into the sale, in which consumers can pick up the game for 75 percent off its usual price, Q-Games' Dylan Cuthbert took to Twitter to divulge that the title has "sold phenomenally well" already.

In fact the flash sale has been so successful, that Q-Games has already doubled its total income from the game to date in those first eight hours.

To put it another way, the company says that it made as much income during those eight hours as it had previously made during the game's entire life-to-date sales on Steam since February 2012.

Of course, we've already seen plenty of times in the past how Steam discounts can affect your sales. A whole bunch of devs talked to Gamasutra on the topic in 2012, while Fez creator Phil Fish also lauded the effect these discounts can have.


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Comments


Glenn Sturgeon
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With the epic success of steam sales, i wonder why the console manufactors don't have similar sales.
It could potentally generate large impulse sales of older titles. Why not take some greatest hits titles and offer them at $20 (about 1/3% off retail). Do you think it has alot to do with staying in good relations with retailers? Thats really the only reason i can think they wouldn't at least try to make it happen.
Congrats to Q-games on thier big revinue draw.

Jarod Smiley
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Yeah, this is what Sony is doing with PS+, you get "free" games as they stop selling. But I don't understand why they don't just sale titles for $1 and $2 and just make these sales available to PS+ members.

I think it's a win/win tbh...as the service is $50 a year, and usually you get all these discounts/deals on subscription plans to make that initial payment even lower. So once your into the PS ecosystem, you always get these crazy deals every month, I think it'll bring even more people into the service myself. Pixel Junk Eden I've bought like 3 years ago on PSN for $10 or so, if its on sale for steam for a buck, no reason the PSN version should be anything more.

I don't get why these digital prices aren't in sync yet, but it's making me look at the Steambox a lot more keenly now.

Nathan Mates
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Nintendo could certainly generate a little publicity -- and do they need it, as they can't seem to spend any $ on marketing these days -- by periodically putting Wii[u]ware, virtual console titles on sale.

Justin Kovac
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They did their 2 games for $2 every 2 day sale. Problem is how often do people load the eShop to notice? You need sale ads on your Wii U or 3DS home menu. I know SpotPass sends some notifications, but what if you never check them?

Steam has the feature page showing all the sales and will do a pop up once you leave a Steam game.

I would not mind a part of the Wii U start screen showing sales on eShop titles.

Kyle Redd
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Nintendo has long been allergic to any kind of sale promotions. All the hand-wringing about the health of the Wii U has been over the price of the console and lack of third-party support, but the reason I've been holding off is solely because Nintendo games are the most expensive in the industry. Hell, Mario Kart Wii came out 5 1/2 years ago and still retails for $40.

I love Nintendo games, but I can rarely afford to pay full-price for more than 1 or 2 a year, so the Wii U (and also the 3DS, which has a similar pricing pattern) remains a luxury item for me.

Elijah Blackwell
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Microsoft has done just that in the past.
http://en.wikipedia.org/wiki/Platinum_Hits
I would suspect not seeing it more has a lot to do with shelf space and profit margins.

Steven Bobson
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Just a minor point, if you quote a tweet it'd be nicer to link directly to the tweet you're quoting than just to an individual's twitter account.


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