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Video: 'Going beyond crowdfunding' with Star Citizen's Chris Roberts
January 27, 2014 | By GDC Staff

"It's not just about raising money.... this is the mistake I see a lot of other campaigns make. The best thing about crowdfunding is that you get to build your community early."
In this free GDC Vault video from GDC Next 2013, Chris Roberts of Cloud Imperium Games discusses how he continues to build his community of pledgers-turned-fans while amassing over $26 million in funding, in the talk, "Star Citizen: Going Beyond Crowdfunding."

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In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers.

Those who purchased All Access passes to recent events like GDC, GDC Europe, and GDC Next already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page. Finally, current subscribers with access issues can contact GDC Vault technical support.

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Chris Melby
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This was great! Thanks for sharing!

Mark Nelson
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Ah, Wing Commander...

Enjoyed this. Great to get this overview of such a tremendous crowdfunding effort.

SD Marlow
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He left out step 1: have a history of successful titles under your belt.

I know I sound like a stick in the mud, but it's like having a guy tell you the best way to make millions is to invest the millions you already have. Total disconnect in resources (money and manpower) from what the REAL little guys can do. Also kind of miffed at the "look how much we made thru Kickstarter" thing when they are basically raking-in cash from the sale of digital trading cards.

Showing fans the amount of work that goes into the game is great, but drip-feeding a bunch of space junkies (literally needing the latest image or video to get that next high) could lead to burn-out or expectations the "finished" game can't provide. I'd be happy for the game to be just half of what was originally promised, but the core fan base may go nuts over the slightest little change.

They are making money by selling an idea, and I'm mostly sure they are using the money to deliver on that shared vision, but a slide that mentions how many would by a Rift for VR play... that's the ugly head of feature creep, and it's snacking away at your build time.

Charlie Cleveland
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Wow, my mouth is just hanging open. Highlighting space ships like high-end cars is genius.

We crowd-funded Natural Selection 2 before Kickstarter was a thing, and I still learned tons in this talk. Inspirational, Chris!