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Namco Bandai is now Bandai Namco
Namco Bandai is now Bandai Namco
January 27, 2014 | By Mike Rose

January 27, 2014 | By Mike Rose
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    6 comments
More: Console/PC, Business/Marketing



Newsbrief: In Japan, Namco Bandai is known as Bandai Namco. However, many of its subsidiaries, including those outside of Japan, still bear the Namco Bandai name - but not for long.

As discussed at a directors' meeting last week, and as translated by Gematsu, the company has decided to rename all of its subsidiaries to Bandai Namco. For example, Namco Bandai Games America will soon become Bandai Namco Games America.

The company says that this name change is in aid of raising the value of its brand overseas. This change will come into effect on April 1.


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Comments


Maria Jayne
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Wonder how much money was spent coming up with this ground breaking strategy.

Andrew Shaftling
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This kind of change coming april 1st seems fairly fitting. :)

Hakim Boukellif
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This difference always seemed strange to me, seeing as the logo clearly says "Bandai Namco" in all regions (speaking of which, are they ever going to replace that cheap logo that looks like a placeholder?)
Ultimately it's not that important, but at least BanNam is a catchier abbreviation than NamBan.

John Andersen
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Now wait a minute, isn't it supposed to be BANDAI NAMCO in all caps? Someone start playing the thinking music from Who Wants To Be A Millionaire here.

evan c
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I've always called them Bamco anyway.

Daniel Backteman
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Always been Namco for me either way.


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