Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 30, 2014
arrowPress Releases
October 30, 2014
PR Newswire
View All

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Namco Bandai is now Bandai Namco
Namco Bandai is now Bandai Namco
January 27, 2014 | By Mike Rose

January 27, 2014 | By Mike Rose
More: Console/PC, Business/Marketing

Newsbrief: In Japan, Namco Bandai is known as Bandai Namco. However, many of its subsidiaries, including those outside of Japan, still bear the Namco Bandai name - but not for long.

As discussed at a directors' meeting last week, and as translated by Gematsu, the company has decided to rename all of its subsidiaries to Bandai Namco. For example, Namco Bandai Games America will soon become Bandai Namco Games America.

The company says that this name change is in aid of raising the value of its brand overseas. This change will come into effect on April 1.

Related Jobs

Square Enix Co., Ltd.
Square Enix Co., Ltd. — Tokyo, Japan

Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States

Senior Sound Designer - Infinity Ward
Treyarch / Activision
Treyarch / Activision — Santa Monica, California, United States

Multiplayer Level Designer - Treyarch
Nexon America, Inc.
Nexon America, Inc. — El Segundo, California, United States

Localization Coordinator


Maria Jayne
profile image
Wonder how much money was spent coming up with this ground breaking strategy.

Andrew Shaftling
profile image
This kind of change coming april 1st seems fairly fitting. :)

Hakim Boukellif
profile image
This difference always seemed strange to me, seeing as the logo clearly says "Bandai Namco" in all regions (speaking of which, are they ever going to replace that cheap logo that looks like a placeholder?)
Ultimately it's not that important, but at least BanNam is a catchier abbreviation than NamBan.

John Andersen
profile image
Now wait a minute, isn't it supposed to be BANDAI NAMCO in all caps? Someone start playing the thinking music from Who Wants To Be A Millionaire here.

evan c
profile image
I've always called them Bamco anyway.

Daniel Backteman
profile image
Always been Namco for me either way.