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With console laws loosened, Chinese manufacturer plans to jump into games
With console laws loosened, Chinese manufacturer plans to jump into games
January 28, 2014 | By Alex Wawro

January 28, 2014 | By Alex Wawro
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Chinese electronics manufacturer TCL Corp. plans to release a new video game console in China later this year to take advantage of the country's relaxed restrictions on console sales, according a report from China Daily published today.

China Daily claims the company, which already manufactures everything from televisions to home appliances, is demonstrably eager to drum up business in untapped markets, and believes that game consoles will be in high demand by Chinese youth in the year to come.

TCL Corp. claims its console will be comparable to Microsoft's Xbox hardware, though no further details about which Xbox were given and China Daily reporters were unable to solicit further comments from TCL Corp.

The ban on the sale of game consoles in China was loosened earlier this year -- consoles manufactured in the Shanghai Free Trade Zone may now be legally sold in China if they are inspected and approved by Chinese authorities.

It's a very vague, nebulous ruling that nevertheless sparked renewed interest in the Chinese console market -- the stock prices of Nintendo, Ubisoft and Microsoft jumped up after news of the ruling hit, even though Microsoft had partnered with a subsidiary of the Shanghai Media Group last year to explore the Chinese console market in anticipation of the State Council's decision.

It's worth pointing out that while China's recent decision to lift the 13-year ban may allow consoles to be officially sold in the country, in practical terms little has changed -- most game consoles and handhelds have long been unofficially available on the Chinese gray market to anyone who knows where to look.


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Comments


Harry Fields
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With the median household income in China being less than 4K$, I don't see a supermassive market for even 200$ consoles. If they could get 360 level performance in a 70$ package (which shouldn't be hard in China- you'd just have to cut some of the frills), and provide a decent SDK, they could have a reasonably successful local console.

Joel Bennett
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The $70 console that you do own is more fun than the $200 console you can't afford.

Tommy Hanusa
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About the richest quarter of china is the equivalent size of the Unites States in population. They kinda break statistics in market viability (also shipping costs would be considerably lower for a Chinese console if you don't have to ship it across the ocean).

Also they could export to India and about double again the size of their consumer base; India also has done some game development in the past if I remember correctly.

It's going to come down to the games; But it could be a thing.


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