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Video: Using analytics to understand players and inform design
January 29, 2014 | By GDC Staff

"Balancing the gameplay in the first [play] sessions is the best thing you can do in improving your retention rates."
In this free GDC Vault video from the inaugural 2013 App Developers Conference, GamesAnalytics co-founder Mark Robinson discusses best practices for using analytics in design from day-one, including quickly adapting gameplay to new players' skills, in the talk "Analytics Driven Design."

About the GDC Vault

In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers.

Those who purchased All Access passes to recent events like GDC, GDC Europe, and GDC Next already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page. Finally, current subscribers with access issues can contact GDC Vault technical support.

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Mark Velthuis
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The talk started out nice, using analytics to improve player exerience, engagement etc. Then about halfway through the word "Monetization" fell, and it turned into the main point from then on. Why does it seem like every talk on analytics is about monetization. Aren't there any talks on if/how it can be used to adress things like unintended difficulty spikes, power creep, first order optimal strategies etc ?

Also can we please stop refering to people who spend a lot of money as "whales" ? I'd like to think we develop games for people, not potential bags of money.

Bob Fox
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F2P proved there was a lot of stupid people out there. MMO's and F2P games are just absolute proof that the tech illiterate masses and kids just don't understand how bad they are being raked over the coals because of ignorance about technology.