"Thinking differently and holding strongly to your strategy can disrupt an entire industry, and in a good way."
In this free GDC Vault
video from GDC 2006, Nintendo president and CEO Satoru Iwata explains how and why Nintendo took advantage of disruptive development practices to find success in the game industry. He also shares the story behind the popular Nintendo DS Brain Age
games and hints at "The Revolution" (the codename for what would become the Wii), with its motion controller concept and Virtual Console platform, during his "Disrupting Development
About the GDC Vault
In addition to this presentation, the GDC Vault
offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events
, and the service offers even more members-only content for GDC Vault subscribers.
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