Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 20, 2014
arrowPress Releases
September 20, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


EA shutting down  Lord of Ultima  free-to-play browser game in May
EA shutting down Lord of Ultima free-to-play browser game in May
February 12, 2014 | By Alex Wawro

February 12, 2014 | By Alex Wawro
Comments
    8 comments
More: Console/PC, Social/Online, Business/Marketing



Newsbrief: Electronic Arts announced today that its free-to-play browser game Lord of Ultima will be shut down on May 12.

No reason was given for the game's closure, though it's not a complete surprise in light of the fact that EA shut down the German-based developer of Lord of Ultima, EA Phenomic, more than six months ago.

In preparation for the game's closure, EA is no longer allowing Lord of Ultima players to register new accounts or purchase in-game currency. There will be no refunds on existing purchases, however -- EA is encouraging invested players to continue playing until the game shuts down and compete in a "race to be the final Lords" of Ultima.

Gamasutra has reached out to EA representatives for comment on why the game is being shut down, and will update the story with any meaningful new information.


Related Jobs

Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[09.20.14]

Producer - Infinity Ward
Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[09.20.14]

Senior AI Engineer
Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[09.20.14]

Lead Tools Engineer - Infinity Ward
Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[09.20.14]

Senior Tools Engineer - Infinity Ward










Comments


Michael Joseph
profile image
"EA is encouraging invested players to continue playing until the game shuts down..."

Imagine someday the industry will find a way to monetize the closing of a game. Then you'd have the prospect of some games bringing in more revenue during their shutdown events than during launch giving birth to the whacky concept of launching a game just so that you can close it.

Shea Rutsatz
profile image
You just jinxed it! Now it's going to happen.

Alex Covic
profile image
AFAIK, it was Paul Barnett, who tried to revive Ultima for EA? "Ultima Forever" seems to have been a success?

I cannot blame him for trying, to keep the Ultima universe alive.

William Myers
profile image
EA is shutting down niche games like Lord of Ultima due to their audience size not being comparable to large titles such as FIFA. I wrote an article that was published in a local gaming blog: http://lasttokengaming.wordpress.com/2014/02/10/silent-execution-
ea-and-lord-of-ultima/ talking about their reasoning and what it might mean for the gaming industry.

I know that this sort of game isn't everyone's cup of tea. But you can say that about MOST types of games. If there is one thing that the history of gaming should tell us, it that people can be entertained by a LOT of different types of challenge. But what happens when the industry says, we're only making games for these two or three types... because they're the types that most of you like. The rest of you will either have to like these too... or do nothing. Because not only will we stop developing the other types, but we will buy out those other types... and their studios too... to ensure there is no competition for what we are selling.

Leszek Szczepanski
profile image
Actually if it were not for the F2P mechanics Lord of Ultima would be a really fun game.

Jack Everitt
profile image
This game was Too Much Evony and Not Enough Tribal Wars, and that means it was doomed.

David Wu
profile image
There is a petition here:
https://www.change.org/en-GB/petitions/ea-shutting-down-lord-of-ultima#share

Addriano Jwellsmith
profile image
Great and useful blog, Thanks for sharing!


none
 
Comment: