Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases
July 30, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Amazon Coins now available on all Android platforms
Amazon Coins now available on all Android platforms
February 19, 2014 | By Mike Rose

February 19, 2014 | By Mike Rose
Comments
    4 comments
More:



Newsbrief: Last May, retail giant Amazon launched its own virtual currency, for use on the Kindle Fire Amazon Appstore. Today, the company said that Amazon Coins are now available to all Android users, and are no longer exclusive to the Kindle Fire.

Android users in the U.S., UK and Germany can now buy Amazon Coins through the Amazon Appstore, and spend the coins on games available through the Amazon store. Titles like Ridiculous Fishing and Angry Birds GO are applicable.

Why should developers care? Amazon says that this virtual currency provides "another opportunity to drive traffic, downloads and increased monetization."


Related Jobs

Turtle Rock Studios, Inc.
Turtle Rock Studios, Inc. — Lake Forest, California, United States
[07.30.14]

Technical Artist - Turtle Rock Studios
Nordeus
Nordeus — Belgrade, Serbia
[07.30.14]

Senior Game Designer
Technicolor
Technicolor — Austin, Texas, United States
[07.30.14]

Core Systems Engineer
CCP
CCP — Newcastle, England, United Kingdom
[07.30.14]

Senior VFX artist










Comments


Ben Sunshine-Hill
profile image
Dear Amazon: You have our credit card info, and you've already convinced us to allow you to take money from us at the single click of a button. And that works for everyone involved. We do not want "coins" to be intercalated into the purchase process. We were not clamoring for you to adopt "rooting in our pockets for loose change" as a skeuomorph. Leave well enough alone.

Dylan Rueter
profile image
I was not aware Amazon was pushing for their own virtual currency. Like Ben above me has said, it feels slightly unnecessary when a vast majority of people are already using their credit cards for virtual purchases.

Is there any extra incentive to use the coins over regular money?

Stacey Kaminski
profile image
Occasionally, purchases from Amazon's appstore result in free coins. You also can't make a partial purchase with coins -- it's all or nothing. That seems to be the extra incentive, as it were. You can also only purchase fixed amounts, which will almost certainly leave you with some leftover balance. Then Amazon either gets to keep the money or gets you to buy more coins. So a user is hooked in to the system with 'free' coins and is then tempted to buy a few to make the remaining balance useable. This would then leave them with another balance remaining, and engages an endless sunk cost fallacy. It's sort of like gift certificates, but even less consumer-friendly. (At least one can use those to make partial payments.) Oh, and if you buy a lot of coins at once you get extra coins, as most virtual currencies do, making it seem as if you're getting more 'free' money.

Dylan Rueter
profile image
So the consumer is getting little benefit along with their psychological hook from the sound of it.


none
 
Comment: