Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 24, 2014
arrowPress Releases
October 24, 2014
PR Newswire
View All

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

The value of making games that go beyond 'fun'
The value of making games that go beyond 'fun'
March 17, 2014 | By Alex Wawro

March 17, 2014 | By Alex Wawro
More: Console/PC, Design, GDC

Ubisoft's Hugo Giard and Jill Murray opened the GDC 2014 Narrative Summit with a frank talk about how games can -- and should -- tackle complicated topics like slavery.

Giard and Murray have worked on a few Assassin's Creed games between them, most notably Assassin's Creed IV: Black Flag and its standalone expansion pack, Freedom Cry. To hear them tell it, working on Freedom Cry -- Giard as mission director, Murray as director of narrative design -- helped them better understand what drives people to play games.

Giard explained that changing the player’s perspective from pirate to freedom fighter fundamentally shifts the narrative motivation for Assassin's Creed IV players — the game is no longer about taking, but giving. According to Murray, Freedom Cry gambles on the belief that players will play for something besides 'fun' — that strong emotions can be just as powerful, if not more powerful, than positive ones.

"Much the way that something like 'fun' would be irrelevant to a movie like 12 Years A Slave, Freedom Cry relies on the fact that players will play for other reasons, and that games can bring us something extra," said Murray. "Players will play for empathy, or justice; they'll play because strong emotions can be more motivating than positive emotions. And they'll play because sometimes the most complex relationships between people and their worlds can be more effectively explored through gameplay than a more traditional narrative vehicle."

Risky business

Murray said there was one question she had received over and over since the release of Liberation: did you ever worry that the theme of slavery was too risky?

Murray claims she did worry, though not necessarily about the risk involved — she was more worried about the notion that games might shy away from exploring meaningful subjects like slavery.

"I'd be a lot more worried if we were not making games about important topics, because that's simply the kind of work that I'd like to do with my time, and with my life," said Murray.

She also pointed out that a controversial theme can inspire developers to work together and do their best work, because the risks are so clear. It can also open up new and potentially meaningful reasons for playing -- Giard pointed out that the Freedom Cry team found new ways to reward players thanks to the shift in narrative context between Black Flag and Freedom Cry — as Edward Kenway, Black Flag players run the risk of being killed while plundering plantations; Freedom Cry players have different reasons for raiding plantations as Adewale, and run different risks.

"If the plantation guards spot [Adewale], they'll turn on the slaves," said Giard. "A misstep for him means slaves are being punished for the player's actions," and that potentially risky decision to tie gameplay mechanics -- stealth systems -- to narrative events -- executing slaves -- motivated players in a way that Black Flag did not.

How to tackle risky topics in your own work

The first step of making a narratively risky game, according to Giard and Murray, is to be bold.

“Don’t panic,” said Giard. “If we didn’t make games about other people, we’d have no diversity in our industry — players would get bored.”

Murray suggests that game creators do thorough historical and sociological research before tackling a difficult subject. When working on Freedom Cry, for example, Murray claims the team was lucky enough to have a historian on staff who took the time to research, among other sources, the Code Noir -- the royal decree which governed slavery in 17th century France -- and the classified ads published by French colonial slave owners seeking to recapture escaped slaves.

Giard acknowledged that interpersonal research is critical when crafting a potentially controversial game. He claimed that Ubisoft Quebec spent time gauging the prevailing attitude of its fans via community websites, while Murray reminded attendees to get out and talk to people about their game — especially the people who might empathize with the subjects being explored.

“It’s a natural human instinct to want to see yourself, and your history, in stories,” said Murray. “We currently don’t have the most diverse industry, so it’s easy to see why we have the same kinds of protagonists in games,

“We should look around our cities, our communities, and put those people — our friends, our families — into our games,” said Murray.

Giard pointed out that it’s important to narrowly focus on what your game is about — for Freedom Cry, the focus was slavery, and predominantly slavery. Other related subjects — social, economic, and legal complexities of the era — had to be put aside.

Finally, Murray, reminded attendees that difficult topics can and should inspire strong emotions, rather than just positive ones. She and Giard played a brief clip of Adewale killing a pair of Haitian plantation guards, a historically accurate sequence that deeply upset many players.

“Playtesters didn’t like being sent to engage in combat against black people in a game about fighting slavery,” said Murray. “It would have been easy to make all the slave owners white, but that would have been to deny the truth of the era.”

“Using strong emotions, rather than positive ones, gives us a tool to subvert player expectations,” said Giard. “It allows us to surprise them.”

“A difficult topic can be a way of asking a player to deal with a different kind of challenge,” echoed Murray. “It’s an opportunity to provide the player with new and unexpected experiences.”

“This connection between narrative and play gives us an added dimension, one that people working in other mediums don’t have access to,” said Murray. “The soul of our game is in the hard stuff.”

“Games are up to anything. As long as you respect your research, you respect your players and you respect your team….it can turn out great.”

Related Jobs

The College of New Jersey
The College of New Jersey — Ewing, New Jersey, United States

Assistant Professor - Interactive Multi Media - Tenure Track
Bohemia Interactive Simulations
Bohemia Interactive Simulations — Prague, Czech Republic

Game Designer
Next Games
Next Games — Helsinki, Finland

Senior Level Designer
Magic Leap, Inc.
Magic Leap, Inc. — Wellington, New Zealand

Level Designer


Ron Dippold
profile image
It also really helps if your game is, at least, still fun. Or at least compelling, like Papers Please. If you put something preachy on top of a bad game then you're actively subverting your message and perhaps even sending the opposite one.

Freedom Cry was successful there because it was built on Black Flag's solid, fun, base. It was enjoyable in its own right and the message didn't feel forced. It also helps that Ade doesn't 'win' against slavery after a final boss fight.

The only thing that didn't work quite as well as it could was that you kill /so many/ people and rescue /so many/ slaves so often that by the end of the game what felt powerful ended up feeling mostly like farming resource points. Perhaps that was a clever statement about dehumanization, but I think it was mostly the game mechanics trumping the message a bit. As they probably should.

Anyhow, I think the game solidly proves the concept, job well done.

Kevin Fishburne
profile image
Glad to hear someone grew a pair and decided to deal with a topic that, at least in the U.S., is still pretty sensitive. That being said, almost everyone agrees that slavery, the Nazis, etc., were evil. When a subject that's both sensitive -and- controversial is successfully tackled, the AAA studios will have finally grown up. Some examples: religion (many subtopics here), abortion, homosexuality, wealth inequality, racism, socialism versus capitalism, isolationism versus "world police" and a host of other things people get overly red-faced about.

profile image
As a Caribbean directly concerned by slavery being my whole history, freedom call was just full of awful cliche despite being a step in the right direction ... The problem is that research is not enough, you need different perspective, it was painfully obvious for me when I watched the story of freedom call, part of it is that without the proper experience interpretation of history will be naive as best and only look superficially accurate.

I'm too is working on a game about slavery but from the perspective of a descent of historical slaves. However My take will be completely different. And while I'm such a descent it was difficult because full of symbolic trapping and lack of positive imagery that needed to be forged.

Andreas Ahlborn
profile image
While I applaud game writers to tackle controversial issues, I have always felt that the medium is at its best when it uses symbolic representation of real issues, rather then to portrait historical events.

There is a reason why cinematography developed two fundamentally different genres: Documentarys and Movies. Ubisoft is walking that thin line where (in its AC-Universe) it tries to tackle both areas (the serious and the entertaining) and buries one thing under the other.

AC3 is a great example. Instead of using its native american protagonist to concentrate on the "real trauma" of the colonization, the genocide of millions of native americans, its story get all washed up in a bunch of historical rollercoaster rides and what-if (the King Washington farce) pseudo-history. No thanks.

"Freedom cry" was a lot more respectful in this regards, so maybe we see a upward trend here, but compared to the best trials to marry fiction and reality out there, even "Freedom cry" misfired.

You may need a bunch of historians to get your facts right, but without someone who has a "clear vision" how the alloys have to be melted to give you that kind of steel that cuts Reality into Artistic bricks, you will end up neither moving your audience, nor making them think.

If you don`t know what I´m speaking of, watch del Toros "El laberinto del fauno", for me the paradigm how to tackle "complicated" with adequate fictional means.

Gary Riccio
profile image
Thanks to the folks at Ubisoft for taking the lead on this important transformation in video games. Games *can* be both fun and intense, both an escape and developmentally significant, both fictional and real!

Kelly McGonigal should be applauded for this aggregation of findings in health psychology and for a clear and compelling presentation of the critically important implications (

The deeper and broader truth of these implications is suggested by converging evidence from the behavioral and social sciences, from enduring themes in philosophy, and from extraordinary experiences of ordinary people "in extremis" (e.g.,,

Habits that foster resilience can be learned, as Dr. McGonigal suggests. Frequent engagement with stressful situations, especially by choice and especially with others for whom one is responsible, can "educate the attention" to "micro-experiences" that can build habits of resilience (

It seems that there is a natural convergence of Kelly's work with the work of her sister Jane on the transformative power of video games (e.g., Stressful online games can provide frequent opportunities to demonstrate and benefit from prosocial behavior with others and, by choice or happenstance, to change lives (e.g.,,

Ubisoft is adding to the foundation for socially and developmentally significant work of an extraordinarily diverse community of gamers and professionals outside the game space (, Let the (new) games begin!