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Atari's solution to its money problems? Social casino games
Atari's solution to its money problems? Social casino games
March 26, 2014 | By Mike Rose

March 26, 2014 | By Mike Rose
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    12 comments
More: Social/Online, Business/Marketing



Newsbrief: Just months after Atari secured approval for a plan to pay back part of its debt and exit bankruptcy, the company is looking to turn its fortunes around -- by entering the social casino games business.

The iconic games company is working with social games studio FlowPlay to launch its own social casino gaming platform called Atari Casino, through which the pair plan to provide "a first class interactive experience for social casino."

The platform, launching later this year, will be available through Facebook and on mobile devices, and will make use of plenty of classic Atari franchises like Asteroids, Breakout, Centipede and Missile Command.

Essentially, the company is taking the valuable IP that is has, and splashing slots, poker and blackjack across them. Expect to see the platform launch in Fall 2014.


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Comments


Steve Fulton
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Hey George Lucas, can you return that "You Ruined My Childhood" trophy I sent you a decade ago? I think I have found a new, more worthy recipient.

Jane Castle
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The final step for Atari in a desperate attempt to turn its fortune will be opening up an Atari themed brothel in Vegas.....

Martin Goldberg
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"I felt a great disturbance in the Force, as if millions of voices suddenly cried out in terror and were suddenly silenced. I fear something terrible has happened."

And I wouldn't call any thing iconic, these are just companies that renamed themselves to Atari branded names. Atari SA = Infogrames, Atari Inc. = GT Interactive.

Likewise they're all one company staffed by the same 10 people.

Doug Poston
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Atari has already entered the casino market by licensing physical slots to IGT: http://www.igt.com/us-en/games/game-page.aspx?type_id=8606&showta
b=1

I guess they maintained the rights to online slots?

Martin Goldberg
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What's odd with those IGT slots is if they include any gameplay from the original game, they wouldn't have had the rights to license that. When the split happened in '84, Atari Corp. took all the rights for the IP's use in consumer plus the trademarks and copyrights of the title names themselves. Atari Games took all the IP rights for usage in coin (which fell to Midway and now Warner Bros. Interactive Entertainment). That's why for instance when that 20th anniversary Centipede/Millipede/Missile Command coin-op was put out by Team Play in 2001, they had to license the game ROMs from Midway and the Atari name and trademarked game names from Infogrames.

Doug Poston
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The demo slots I played at G2E had actual gameplay (playing Centipede with a mini-joystick is weird).

dwayne hammond
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Did the skills-based gameplay actually impact the gambling based payouts? I didn't think a skills-based game would be allowed in a gambling context...

Doug Poston
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They ARE skill-based. From a casino gaming standpoint, this is probably the most interesting thing about the Atari slots.

This is probably the reason why I haven't actually seen them "in the wild" since a) it will take longer for them to pass regulation and b) casinos prefer the set payouts of slots.

This isn't the first skill-based machine (or even the first skill-based slot, I think that would be Pong) in a casino but it may be the biggest.

Ken Love
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Just when you thought there was no meat left to pick off of the Atari bone, this happens.

To me, this is just about one of the grimiest things you could do to Atari, aside from selling it to a little known French software publisher.

I did a mobile remake of good 'ol Mr. Do! and Mr. Do's Castle sometime back. The IP owner (Aruze), at that time did not have any of the original coin-op assets at all, not surprisingly. So, part of the agreement we had with them aside from recreating the original games, was to recreate the "old / new" assets. We did so, verbatim. They both turned out to be really good sellers.

All Aruze were concerned with though, was getting these graphic assets as so they could plug them into forthcoming Mr. Do! themed pachinko games. What a shame, I thought BUT.. at the end of the day, it is their property and they can do whatever they want with it.

"What'ya gonna' do?"

Bruno Xavier
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I'd rather let the company die already.

Martin Goldberg
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The company did die. It's been just a brand since the mid 90s.

Ken Love
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.. and now Marty, even the Atari brand name is sadly a tarnished one. With all the crap Infogramtari put out with the Atari name on it, other than us retro-gaming geeks, I'm not truly sure if the brand is actually worth anything anymore, anyway, know how. ;-)


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