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Are playable ads the next step for mobile advertising?
Are playable ads the next step for mobile advertising?
March 27, 2014 | By Mike Rose

March 27, 2014 | By Mike Rose
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    3 comments
More: Smartphone/Tablet, Business/Marketing



Playable ads are the next big thing for mobile game advertising, if the latest tech coming out of companies like Agawi and AppSponsor is to be believed.

App streaming company Agawi revealed its own playable ads tech back in January, and now San Francisco-based studio AppSponsor has launched its own SDK for playable ads.

The company says that, rather than being force-fed an advert, users are able to demo other gaming experiences from within a game, with the possibility of rewards being provided as a result. AppSponsor says these demo ads result in less complaints about ads, and boosted revenue per user.

It's essentially a "try-before-you-buy" demo model, whereby players can choose to visit the App Store directly after playing a demo to buy the game if they enjoyed the 30 second burst they were provided with.

Those developers interested in integrating playable ads into their mobile games can pick up the SDK from the AppSponsor website.


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Comments


David Klingler
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I first heard of these opportunities last summer. Still considering trying it out though! Thanks for posting about AppSponsor's SDK (for those that don't want to click the link to find out: Unity is supported)

James Taylor
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Definitely a trend but not very efficient in all countries without good connectivity. I tried voxel for a while, they also do playable ads and have a good service. The best solution IMO remains playads by applift, they have ads in the form of mini games (highly engaging and high payouts) but much better fill rates than voxel.

Pawan Bal
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In places where F2P does not work as a great business models, this form of Ads will surely work and help developers in generating revenue.


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