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The next step for Twitch: Selling games via the streaming platform
The next step for Twitch: Selling games via the streaming platform
April 16, 2014 | By Mike Rose

April 16, 2014 | By Mike Rose
More: Console/PC, Indie, Business/Marketing

A landmark moment for video game broadcasting company Twitch today: You can now buy Vlambeer's latest game Nuclear Throne directly through Twitch, the first game to be available for purchase through the service.

If you connect your Twitch account up to the Nuclear Throne website, you can then choose to purchase the game via Twitch. Buying the game through Twitch grants you the ability to chat during subscriber-only mode, says Twitch.

"If you're interested in learning about game development, this is where you should buy the game," reads the blurb.

According to the website, 60 percent of the revenue goes to Vlambeer via the purchase -- this compares to 70 percent through Steam, and 90 percent via Humble Bundle.

[Update: Twitch got in contact with Gamasutra to stress that it is Vlambeer that is selling Nuclear Throne using Twitch's API, rather than Twitch doing the selling.

"They decided to use Twitch Connect functionality in a very interesting and innovative way," the Twitch rep told us. "They are automatically identifying subscribers and offering them access to the game as part of the Vlambeer Twitch channel subscriber benefits. It's yet another example of how our community leverages the Twitch platform in new and inventive ways."]

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Alan Barton
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So they want 40 percent ... Seriously? ... 30 percent is bad enough.

If they are going to promote and market the game *** on their front page *** then ok, maybe just ok, at 40%, for a limited time, but only if and when its marketed on the front page ... but other than that, as all online sales sites are becoming flooded systems, where no one can find most games on them, (hence little to no marketing on most games) then all these sites are just providing a payment front end on the games.

If these percentages keep going up, I can see ever more developers moving away to handle their own payment again, via less expensive routes on all platforms that are open.

Chris Book
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40%? NOPE.

Aladine Dhiabi
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40% ???!!!
this is so unfair, plus i don"t see the benefits of it, every platform has a "place" to discuss with game developers, and i prefer the text form because it's "safer" (trolls...)
Imagine a game like Hotline Miami 2 (cause obviously we wont see Rockstar developers hosting a twitch stream..duh...) how can you even talk with the developer with another hundreds of people ?
and in the first place why would you do that ?
but if this is just about watching the developer coding their games, then i think Twitch staff has forgot about something called "blog" ?