Video: How to use YouTube streamers to market your game
"AAA companies are starting to wise up, and have realized YouTubers aren't going anywhere. That doesn't mean if you're indie you can't compete, but you should know your competition."
- Ryan "NorthernLion" Letourneau shares advice on spreading the word about your game via YouTubers at GDC 2014.
Video game commentators on YouTube and streaming services like Twitch.tv are rapidly becoming some of the most influential personalities in the industry when it comes to educating, informing and entertaining game enthusiasts.
Professional YouTuber Ryan "NorthernLion
" Letourneau gave a talk at GDC 2014 about how to easily find and contact hundreds of these content creators, and communicate with them as effectively (and efficiently) as possible to hopefully persuade them to cover your game. The talk was recorded by GDC staff, and now it's freely available for anyone to watch via the GDC Vault.
We've taken the liberty of embedding the free video of Letourneau's talk "Using YouTube to Market Your Indie Game" above, but you can also watch it here
on the Vault.
About the GDC Vault
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