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Video: How to use YouTube streamers to market your game
April 28, 2014 | By Staff




"AAA companies are starting to wise up, and have realized YouTubers aren't going anywhere. That doesn't mean if you're indie you can't compete, but you should know your competition."
- Ryan "NorthernLion" Letourneau shares advice on spreading the word about your game via YouTubers at GDC 2014.

Video game commentators on YouTube and streaming services like Twitch.tv are rapidly becoming some of the most influential personalities in the industry when it comes to educating, informing and entertaining game enthusiasts.

Professional YouTuber Ryan "NorthernLion" Letourneau gave a talk at GDC 2014 about how to easily find and contact hundreds of these content creators, and communicate with them as effectively (and efficiently) as possible to hopefully persuade them to cover your game. The talk was recorded by GDC staff, and now it's freely available for anyone to watch via the GDC Vault.

We've taken the liberty of embedding the free video of Letourneau's talk "Using YouTube to Market Your Indie Game" above, but you can also watch it here on the Vault.

About the GDC Vault

In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers.

Those who purchased All Access passes to recent events like GDC, GDC Europe, and GDC Next already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page. Finally, current subscribers with access issues can contact GDC Vault technical support.

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Comments


Karl Schmidt
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Great stuff! As a part-time indie dev I knew about YouTubers but had no clue how to effectively contact and work with them. I learned a lot from this talk.

James Coote
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Interesting that replayability / variety was mentioned as something that works well with youtubers/streaming. I'd never really thought of tweaking the game specifically for that


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