Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
February 14, 2016
arrowPress Releases
February 14, 2016
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Rovio launches LVL 11, a new experimental publishing arm
May 6, 2014 | By Mike Rose

May 6, 2014 | By Mike Rose
Comments
    Post A Comment
More: Smartphone/Tablet, Business/Marketing, Video



Rovio already has its own third-party publishing label called Rovio Stars, but today the company revealed Rovio LVL 11 -- a publishing label for those internal games that don't quite fit the overall Rovio brand.

Talking to PocketGamer.biz, Rovio's Jami Laes explained that the company has been putting together lots of prototypes that simply don't fit alongside the main Angry Birds franchise, and as such, require a different publishing method.

This is where LVL 11 comes in. The idea is that Rovio is safe to release any of its more outlandish projects through this initiative, without cannibalizing its main releases.

Laes described LVL 11 as "a soft label" that is set apart from Angry Birds. Indeed, no cross-promotion will happen with the Angry Birds brand and LVL 11 releases.

RETRY is the first game to come out of the Rovio LVL 11 publishing brand, the trailer for which you can see above. This announcement comes days after the company revealed a large drop in profits.


Related Jobs

Insomniac Games
Insomniac Games — Burbank, California, United States
[02.13.16]

Project Manager
Toys for Bob / Activision
Toys for Bob / Activision — Novato, California, United States
[02.13.16]

Character Concept Artist -Toys for Bob
Age of Learning, Inc.
Age of Learning, Inc. — Glendale, California, United States
[02.12.16]

Game Designer
Age of Learning, Inc.
Age of Learning, Inc. — Glendale , California, United States
[02.12.16]

Sr. UX Designer









Loading Comments

loader image