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GameStop streamlines website as it repositions for digital growth
GameStop streamlines website as it repositions for digital growth
May 19, 2014 | By Alex Wawro

GameStop relaunched its PC game digital distribution business in the U.S. today as a streamlined download and code-distribution service, obviating the need for customers to download and manage their games through the standalone GameStop app.

Under the new system, any customer who purchases a digital copy of a PC game from either a GameStop retail store or the GameStop website will be emailed a receipt and either a download link or a code that can be redeemed via a game distribution service like Steam, Origin or uPlay.

It's not terribly dissimilar from the way GameStop already sells PSN and Xbox Live codes for digital copies of both DLC and full games.

Before today, anyone who purchased a digital copy of a PC game from GameStop had to use the GameStop PC Downloads App to download and run their game. Now the app is being reduced to serve as an optional game library manager, though any games purchased prior to April 24 will still need to be launched from the app.

"Until now, our digital download process had multiple steps. After receiving customer feedback over the past year, we've made improvements to simplify our digital PC game purchase and download process," stated GameStop director of merchandising Alan Walters in a press release announcing the new service. "Our enhancements simplify the process and offer customers a streamlined experience."

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TC Weidner
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..and why wouldn't you just buy from Steam etc in the first place?

Wes Jurica
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The only reason I can think of is that you can pay cash for digital goods when you are at a store. As a "very brief" former GS employee, and with sympathy for a lot of their current store employees, I think the world would be a better place without Gamestop.

Nothing good about making the video game buying experience like a trip to a shady used car dealer. You can sense the desperation of the workers to meet sales goals and the company that only lives because of upsells and unreasonable pricing.

Christian Nutt
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Trade in credit, too.

TC Weidner
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but you cant trade in PC games.

Justin Kovac
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But you can trade in non PC games. You could do this in the past at anytime and buy their limited in store PC library or get GameStop credit to use online.

Ever since Steam Wallet cards showed up in stores, they have done these 30% + promotions time to time towards Steam Wallet cards.

GameStop PC is now just like any other online retailer that sells digital games. GreenManGaming, Amazon, GamersGate, various suspect cdkey sites, etc.

More sales competition is a good thing. Plus there is always the small incentive of GameStop Reward points with every purchase.

Mass Effect Trilogy for $10. FF 14 for $12. Those are pretty good deals. Cheapest I seen ME Trilogy is $12 on Amazon. And no one else is offering that deal right now.

Justin Kovac
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"Before today, anyone who purchased a digital copy of a PC game from GameStop had to use the GameStop PC Downloads App to download and run their game"

Not sure how it worked in store or from the website, but when buying Battlefield 3 via the Impulse app, I got an Origin key in my e-mail (first Origin only game). Never bought digital PC games from the website or in store. Maybe it worked differently?