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Sony reveals plans for PlayStation hardware in China
Sony reveals plans for PlayStation hardware in China
May 27, 2014 | By Mike Rose

May 27, 2014 | By Mike Rose
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    1 comments
More: Console/PC, Business/Marketing



While Microsoft has said that it will launch Xbox One in China later this year, Sony has been quiet on its plans for bringing PlayStation to China. Now the company has set in motion plans to bring its PlayStation hardware to the country.

The Chinese government recently released the standards that would allow game consoles -- banned since 2000 -- to go on sale in the country. Since then, the big console manufacturers have been putting together their plans for China.

Sony launched a new branch of Sony Computer Entertainment in China earlier this year, and now Reuters reports that the company has teamed up with China's Shanghai Oriental Pearl Group to further these plans.

Two joint ventures will be set up between the companies, one in charge of releasing PlayStation hardware in China, and another to handle software, Oriental Pearl said this week.

Note that Sony has not yet said which PlayStation hardware will come to China -- it could be that the company takes the same road as Nintendo, and produces new hardware for these emerging markets.


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Comments


Florian Garcia
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One advice to Sony:
- Check Taobao
- Adjust plans


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