Late last year Oculus VR hired former EA exec David DeMartini
to spearhead its publishing program, and now we're starting to see the fruits of that labor as Playful Corp. announced this week that it's upcoming third-person platformer Lucky's Tale
is being developed exclusively for the Rift in partnership with Oculus.
Texas-based studio Playful, which was founded last year by former Zynga executive Paul Bettner, is also working on an "open-world sandbox" title called Creativerse
that it plans to port to the Rift after the game launches on Steam later this year.
Bettner is perhaps best known as one of the co-founders of Words With Friends
developer Newtoy, which Zynga acquired
in 2010. Prior to that he spent more than a decade working at Age of Empires
developer Ensemble Studios.