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'How has the rise of YouTubers affected how you make games?'
'How has the rise of YouTubers affected how you make games?' Exclusive
June 20, 2014 | By Staff




There's been a lot of frank discussion recently about how the rapid proliferation of game-focused YouTube channels might change the way we talk about games in the media, but there's still more we can learn about how this shift in the industry is affecting game development itself.

Today, we took to Gamasutra's Twitter account to try and get a better sense of how developers across the industry feel about the "YouTuber" phenomenon now that the top game-focused channels now garner billions of views a month, inspiring even industry titans like Nintendo to pursue affiliate deals with Let's Players.

We took the liberty of republishing some of the most interesting answers to our informal poll below, culled from folks working in all corners of the industry: indie developers big and small, large-scale AAA studios, and even a smattering of folks in the media.

We decided to focus on YouTube in order to make it easier for readers to respond cogently via Twitter, but it's hardly the only game video game in town -- Twitch is also a force to be reckoned with in this industry.

As always, if you'd rather not be included in this story, just catch us on Twitter: @Gamasutra.



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Comments


Mike Higbee
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That tweet about minecraft is funny considering Notch originally started posting about it on 4chan and then later reddit, youtube much later.

Jennis Kartens
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Maybe it's about the ongoing success? Minecraft videos remain extremely popular. I have no clue why, but they do generate a lot of fuzz compared to most other games.

Mike Higbee
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I have no clue why (same with some other youtube channels as it seems like lowest common denominator stuff).
I can say that on my channel though the few minecraft vids I had got a ton o fhits compared to other content.
Maybe it's the age demographic or something.

Greg Scheel
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We started with "video games" and wound up with "game videos".

...

Elijah Whitehouse
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It's really not that surprising when you think about the landscape we live in and the technology around us.


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