Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 26, 2016
arrowPress Releases
August 26, 2016
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Call for blogs: Game developers and the YouTuber phenomenon
Call for blogs: Game developers and the YouTuber phenomenon
June 19, 2014 | By Christian Nutt




Of late, there's been tremendous amounts of discussion on YouTubers: Whether they're replacing or supplanting the traditional video game press; whether they're the key to indie developer success; whether they should share revenue with game developers, as both big companies like Nintendo and indies like Fez developer Phil Fish have suggested.

Whatever you think of the phenomenon, it's generating tremendous interest among video game fans: the top user-run channel on YouTube belongs to PewDiePie, who generated around $4 million in ad revenue last year from his 27 million-plus subscribers.

Gamasutra's UK editor Mike Rose recently tackled the YouTuber phenomenon in his recent article, and he spoke to developers who've benefited from YouTuber attention as well as those who create the videos themselves.

That, however, is just the jumping off point. There's still plenty of issues to discuss, and data to share.

As a game developer, what do you think of the rise of the YouTuber? Has your game seen a bump from video? What do you think of the relationship between devs and Let's Players? Do you create your games to play well on video and, if so, how?

You can submit your stories directly to Gamasutra's blog section. Not sure what to write? Need to brainstorm? Just email blog director Christian Nutt and he'll help you with any questions.


Related Jobs

Shiny Shoe
Shiny Shoe — San Francisco, California, United States
[08.25.16]

Gameplay and Engine Programmer
Telltale Games
Telltale Games — San Rafael, California, United States
[08.25.16]

Lead Character Modeler
Telltale Games
Telltale Games — San Rafael, California, United States
[08.25.16]

Producer
Telltale Games
Telltale Games — San Rafael, California, United States
[08.25.16]

Senior Designer









Loading Comments

loader image