Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 20, 2014
arrowPress Releases
September 20, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Miyamoto: Adversity will bring out Nintendo's creativity
June 19, 2014 | By Christian Nutt

June 19, 2014 | By Christian Nutt
Comments
    10 comments
More: Console/PC, Production, Business/Marketing, Video



"Certainly we've had tough times before, but the numbers have never been as bad as they are now. In my years with Nintendo what I've found is that it's always in those difficult times that we have a tendency to find that next new thing."
- Nintendo EAD general manager, Shigeru Miyamoto

It's no secret that Nintendo's Wii U has been struggling to find an audience. The company has had a hard time convincing consumers -- both hardcore and casual -- that the device is worth buying.

The company has pinned its hopes on its games, as it always does -- and in a new Kotaku interview, Miyamoto suggests that the challenge of selling the Wii U will bring out the best in his creative teams. It's his job to do just that: Miyamoto is general manager of the company's Entertainment Analysis & Development department -- its largest group of internal game development studios.

Miyamoto has also spoken for years on his desire to see younger developers take the reins at Nintendo. That policy has been put into effect in the case of Splatoon, one of the new IPs the platform-holder announced at E3:

"We also have younger members of the team now, and they're wanting to create their own games and have their own ideas. Splatoon is a good example of that. That's being made by some very young members of the group. They're having a lot of freedom to create the game that they want."

You can see those developers speak about their ambitions for Splatoon in the video embedded above, and you can read more from both Miyamoto and Nintendo of America president Reggie Fils-Aime over at Kotaku.


Related Jobs

Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[09.20.14]

Producer - Infinity Ward
Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[09.20.14]

Senior AI Engineer
Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[09.20.14]

Lead Tools Engineer - Infinity Ward
Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[09.20.14]

Senior Tools Engineer - Infinity Ward










Comments


Cordero W
profile image
Splatoon is a fresh concept on an old genre. It's obvious this industry needs innovation. It's just a matter of the right team of people getting the right resources.

Chris Melby
profile image
Splatoon looks like a blast, I just hope that my other friends will buy a Wii U, so that I'll have a reason to buy it. I'm selfish and only game with friends.

John Flush
profile image
They better make a pretty amazing AI so single player is still fun to play because that will be the problem of getting it accepted.

Bob Johnson
profile image
Splatoon looks very interesting except for the character designs. I can't say anything really stood out about them.

They are really aiming for 10 yrs old or less with the character designs. I guess that's Nintendo's audience. But you think they could also cater a bit to an older audience as well.

David Campbell
profile image
I have yet to find an age demographic who didn't find Splatoon's design appealing. In a sea of green and brown the game sticks out to a lot of us older gamers who have long since gotten sick of gritty and realistic aesthetics.

Not that being a jaded old grump makes cartoons instantly appealing, but with good levels of expressiveness and some nice polish -- things Nintendo is amazing at -- it's much more attention-grabbing than most M titles.

Ujn Hunter
profile image
It could be just the art style that some people find unappealing. Cartoony doesn't have to mean Ugly. Plenty of different Cartoony Styles could be appealing, just not the one Nintendo chose. It's all just personal preference. Just like I don't like Dragon Ball Z style (and never cared for Dragon Quest or Chrono Trigger etc...) because of it. Cowboy Bebop? I can dig it.

Duvelle Jones
profile image
You know, that is one opition of many that have been a bit worried about the title.

Nintendo has this habit of walking into an established gerne and changing the fundimentals for a game. Smash Brothers is an rather good example of this, to this day fans of fighting games (and fans of Smash itself) don't know quite what to make about the series... 10 years later.

I get the feeling that Splatoon may suffer a similar fate, because the core of the game changes established dynamics of "The first/thrid person shooter."

Dane MacMahon
profile image
Will Splatoon bring in new players to that genre? It's hard for me to imagine Battlfield/Call of Duty players really getting into it, right? So it will have to bring in new players. It will be interesting to see, for sure.

Jeremy Alessi
profile image
Splatoon sounds (literally) a lot like Super Mario Sunshine! I loved all those squishy sounds back in the day!

Eric Harris
profile image
This game looks like fun. Not just another FPS.


none
 
Comment: