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Miyamoto: Adversity will bring out Nintendo's creativity
June 19, 2014 | By Christian Nutt




"Certainly we've had tough times before, but the numbers have never been as bad as they are now. In my years with Nintendo what I've found is that it's always in those difficult times that we have a tendency to find that next new thing."
- Nintendo EAD general manager, Shigeru Miyamoto

It's no secret that Nintendo's Wii U has been struggling to find an audience. The company has had a hard time convincing consumers -- both hardcore and casual -- that the device is worth buying.

The company has pinned its hopes on its games, as it always does -- and in a new Kotaku interview, Miyamoto suggests that the challenge of selling the Wii U will bring out the best in his creative teams. It's his job to do just that: Miyamoto is general manager of the company's Entertainment Analysis & Development department -- its largest group of internal game development studios.

Miyamoto has also spoken for years on his desire to see younger developers take the reins at Nintendo. That policy has been put into effect in the case of Splatoon, one of the new IPs the platform-holder announced at E3:

"We also have younger members of the team now, and they're wanting to create their own games and have their own ideas. Splatoon is a good example of that. That's being made by some very young members of the group. They're having a lot of freedom to create the game that they want."

You can see those developers speak about their ambitions for Splatoon in the video embedded above, and you can read more from both Miyamoto and Nintendo of America president Reggie Fils-Aime over at Kotaku.


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