today that it has made a deal with the Denny's diner chain to release "remixed" versions of three classic Atari arcade games -- Asteroids
-- through the Denny's mobile app.
The deal is part of a promotional campaign for Denny's "Greatest Hits Remixed" menu and will see these venerable games modified to advertise the diner's "iconic dishes" with new in-game assets like "syrup bottle shooters" and "flying hash browns."
Fittingly, the games have also been renamed Hashteroids
and feature new diner-themed narrative arcs -- Hashteroids
asks players to lead the "SS Denny's Condiment Transport ship" to deliver 40 tons of in-game condiments to a needy planet, for example.
“We are excited to be partnering with Denny’s on this partnership," stated Atari, Inc. CEO Fred Chesnais in a press release announcing the deal. "Transforming our classic and beloved games into a retro, remixed promotion will be a natural way to expose our brand to a new generation and resonate with our long-time fans in a fun and unique way."
The deal is part of Atari's ongoing comeback plan
, which involves rebranding itself as an "interactive entertainment production company" and splashing that brand across markets like social casino games
, wearable devices and (evidently) American diner food in an effort to rebuild its business after filing for bankruptcy