Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 21, 2014
arrowPress Releases
August 21, 2014
PR Newswire
View All

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Facebook game makers will now sell in-game goods via Facebook ads
Facebook game makers will now sell in-game goods via Facebook ads
July 10, 2014 | By Alex Wawro

July 10, 2014 | By Alex Wawro
More: Social/Online, Smartphone/Tablet, Business/Marketing

Facebook announced today that it's rolling out an update that lets game developers with sell in-game goods and services directly from ads on the desktop version of the website.

Starting now, you should be able to create an ad for virtual goods in your game through Facebook's various advertising management systems, and users who see the ad can click to buy the item and start playing your game.

The ads can appear in either the right-hand column or the main news feed of Facebook's desktop interface; previously, ads for in-game transactions could only be shown within the game itself.

For more information, check out the update on Facebook's developer blog.

Facebook has already seen some success in driving revenue from in-game purchases; the company reported a slight increase in game revenue during its most recent financial report, despite an overall decline in the number of people playing Facebook games in a desktop browser -- the sole source of said game revenue.

Related Jobs

Retro Studios - Nintendo
Retro Studios - Nintendo — Austin, Texas, United States

Gameplay Engineer
Crystal Dynamics
Crystal Dynamics — Redwood City, California, United States

Trion Worlds
Trion Worlds — Redwood City, California, United States

Senior Gameplay Engineer
GREE International
GREE International — San Francisco, California, United States

Senior Software Engineer, Unity


Ramin Shokrizade
profile image
I think without the immersive effect I recently described as "The Titanic Effect", that these sales will be particularly weak. The quality of most of these goods is so low that without that trick, their value would be negligible to consumers.