Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
March 1, 2017
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Facebook game makers will now sell in-game goods via Facebook ads
Facebook game makers will now sell in-game goods via Facebook ads
July 10, 2014 | By Alex Wawro

Facebook announced today that it's rolling out an update that lets game developers with sell in-game goods and services directly from ads on the desktop version of the website.

Starting now, you should be able to create an ad for virtual goods in your game through Facebook's various advertising management systems, and users who see the ad can click to buy the item and start playing your game.

The ads can appear in either the right-hand column or the main news feed of Facebook's desktop interface; previously, ads for in-game transactions could only be shown within the game itself.

For more information, check out the update on Facebook's developer blog.

Facebook has already seen some success in driving revenue from in-game purchases; the company reported a slight increase in game revenue during its most recent financial report, despite an overall decline in the number of people playing Facebook games in a desktop browser -- the sole source of said game revenue.

Related Jobs

Vicarious Visions / Activision
Vicarious Visions / Activision — Albany, New York, United States

Senior Weapon & Hard Surface Artist - Destiny
Bartlet Jones Supernatural Detective Agency Inc.
Bartlet Jones Supernatural Detective Agency Inc. — San Diego, California, United States

Engineer (all levels)
Netmarble US, Inc.
Netmarble US, Inc. — Buena Park, California, United States

Marketing Manager
Rainmaker Entertainment
Rainmaker Entertainment — Vancouver, British Columbia, Canada

Tech Artist/Sr. Teach Artist

Loading Comments

loader image